16 Dec 1999
| by ANNE-MARIE CRAWFORD
Channel 5 s The Roseanne Show has been warned by the Independent
Television Commission (ITC) about...Channel 5 s The Roseanne Show has been warned by the Independent
Television Commission (ITC) about giving too much prominence to the
brand name of its sponsor, Yahoo. The ITC criticised a programme
broadcast on September 8 in which viewers asked the presenter Roseanne
Barr questions via ...
16 Dec 1999
| by ALEXANDRA JARDINE
Burton, the Arcadia Group-owned menswear retailer, has handed its
only TV ad campaign...Burton, the Arcadia Group-owned menswear retailer, has handed its
only TV ad campaign for this year to Willox Ambler Rodford Law, in a
move which puts a question mark over its relationship ...
pounds 1m, currently running on national TV and in the press, and
supported by direct mail, internet ...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
provider for NTL s interactive TV
service. The move gives Abbey a presence on all the UK s interactive
television services, having previously signed deals with Open and
Telewest. NTL s interactive television ...
a single identity for its television, radio and online services
for London. The decision follows ...
16 Dec 1999
| by BHAVNA MISTRY, editor of Marketing Even
of the Stars In Their Eyes TV
show who imitate famous singers.
The agency says it has 2000 lookalikes ...
02 Dec 1999
| by CONOR DIGNAM
, or even the
television....magazines, or even the
television.
But, of course, the difficulty is separating the reality from ...
02 Dec 1999
| by IAN DARBY
costs. Television production costs will be zero rated, encouraging more
DRTV activity.
Leading ...
02 Dec 1999
WINNER
Walt Disney World in Florida s direct response TV ads have been highly
successful ...
as the least valuable.
The responses that have been generated by TV ads were fed into the
database ...
02 Dec 1999
could appear on
TV, in a book, at local exhibitions, on the internet, and in local
newspapers.
Promotion included PR, DM and TV ads. Some 6000 entered.
HIGHLY COMMENDED
Fast growing ...
02 Dec 1999
| by ALEXANDRA JARDINE
the right level of service . It has postponed
some of its November TV advertising until January and has ...
02 Dec 1999
Former managing director of Interbrand s London office, Tom
Blackett became the brand management group s deputy chairman in 1996. He
has handled projects for blue-chip companies including Heineken, BT and
Unilever.
Sales director at Carlton TV, Fran Cassidy began her career as a media ...