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MEDIA: NEW YEAR’S EVE TV - Capturing millennium couch potatoes. The world’s television networks are faced with the biggest event in their history - the trouble is they don’t know if anyone will actually tune in to watch

Schedulers face something of a dilemma in putting together programming ideas for millennium eve. On the one hand, the evening is clearly rather special, requiring something momentous to mark its passing - on the other, there is uncertainty over whether enough people will spend the evening watching television...

MEDIA ANALYSIS FORUM: Can masthead television perform at peaktime? All eyes are on the marriage of OK! TV and ITV. Will it prove fruitful, asks Alasdair Reid?

The media event of the autumn took place recently at the Asprey & Garrard jewellers, hosted by the Bill Clinton lookalike, Edward Asprey.

The implications: television

The implications: television

MEDIA AWARDS 1999: Best Use of Television and/or Cinema

WINNER Title: Stella Artois - movies that matter Media Agency: Motive Communications Media Director: Peter Edwards Head Of Media Development: Tracy Darwen Creative Agency: Lowe Howard-Spink Creative Director: Charles Inge Account Director: James Scroggs Account Planner: Peter Brown Client:...

MEDIA FORUM: Will Eyre’s departure herald a downturn for ITV? Hard act to follow, that Richard Eyre. ITV’s chief executive will leave the network in fine fettle when he joins Pearson Television in the new year But that won’t make i

Who s going to be brave enough to fill Richard Eyre s shoes? When the announcement was first made two years ago that Eyre was to become ITV s first chief executive, two responses tended to follow. First, what a stroke of genius on ITV s part , and second, what a potentially dodgy decision on Richard...

Centrevision hires &Summ to create shopping television

The new shopping centre television network Centrevision has hired &Summ to sell ad spots, create advertorial and produce a range of programmes.

Stations’ deal with Sky Digital means radio on television

British Sky Broadcasting is to carry radio broadcasts on its Sky Digital television service, in a ground-breaking deal with several premium radio services.

FOCUS: INTERACTIVE TELEVISION - Approaching TV from a new angle - Television is getting more interesting, for viewers and the broadcast PR sector. Mary Cowlett investigates the development of interactive broadcasting and the wealth of opportunities it off

While most people view television as a passive, relaxing activity, the use of narrower digital signals on the broadcasting spectrum means TV is about to get seriously strenuous.

MEDIA: TV listings are widening in appeal - The television listings market is currently in a boom period, but dedicated magazines are diversifying their content to ensure their future prosperity

Editing a TV listings magazine is a curious business at the moment.

PUBLIC RELATIONS: Making the best of a TV appearance - Product placement on television can be worth thousands in brand exposure. James Curtis reports

With more TV channels than ever, and more programmes with small budgets, the opportunities for brand owners to get their product onto TV have never been better. It may be that the product is stacked on a shelf in an EastEnders shop, used as an ingredient in Ready Steady Cook, or given away on Granada...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.