10 Sep 1999
| by MAGGIE BROWN
National newspapers, in common with television channels, funnel
great energy and resources...National newspapers, in common with television channels, funnel
great energy and resources ...
chain, famed for competitiveness,
marketing and value for money. The deal, backed by heavy TV ...
with Sainsbury s clubcards on TV. If I had
to draw up a fantasy list, I d match Marks and Spencer with the Mail ...
06 Aug 1999
| by SOPHIE BARKER
Argos invited model and TV presenter Melinda Messenger to help
chief executive Terry Duddy launch...Argos invited model and TV presenter Melinda Messenger to help
chief executive Terry Duddy launch the company s home shopping service
this week, writes Steven Singh. Ogilvy PR Worldwide organised the
launch, having been appointed to promote the home shopping service,
Argos Direct ...
06 Aug 1999
| by JULIETTE GARSIDE
it
advertised its khakis on television for the first time. A new TV
campaign launched on 1 April this year ...
16 Jul 1999
| by SAMANTHA GRAHAM
the Observer and sold
pre-recorded interviews to national radio and television and launch-day
footage to breakfast TV.
Measurement and Evaluation
In one week, the campaign broke all internet records ...
.
Media coverage includes over 25 national and regional television items
and 78 national and regional ...
16 Jul 1999
| by SIMON ELLERY
buying and creative work
for TV and print advertising for specialist titles. It will continue to
handle TV advertising.
The pan-European campaign will be run out of the London office although ...
09 Jul 1999
| by SIMON ELLERY
their responsibilities, overseeing national and regional TV and radio
PR, press and new media.
Morton has been a ...
02 Jul 1999
| by LEXIE GODDARD
-ordinated photographers and TV crews and
lined up a dozen interviews with the bride and groom and Belfry manager ...
.
Measurement and evaluation
Sky TV News, Channel 5 News and four other UK TV news programmes plus
two international TV crews ran a story on the day. PA News Syndication
issued a post-wedding story which appeared ...
07 May 1999
| by JOHN WHITE
with the appointment of TV evangelist Pat
Robertson to the board, prompting jokes that the chain was praying for a ...
30 Apr 1999
| by JULIETTE GARSIDE
for the launch of its digital
satellite TV service (PR Week, 26 March). Open s previous consumer
agency...Interactive digital broadcaster Open has chosen Consolidated
Communications to handle consumer PR for the launch of its digital
satellite TV service (PR Week, 26 March). Open s previous consumer
agency was Bell Pottinger Good Relations. Bell Pottinger Consultants and
Financial continue to handle ...
30 Apr 1999
| by LEXIE GODDARD
the nation s TV screens while they re watching Wimbledon?
No, says Kolah, and for several reasons ...
. Rights fees will
rise and digital TV will fracture target audiences.
The trick, according ...
into sponsorship for the TV coverage,
remembers Earl, the first Hollis Sponsorship Personality of the
year ...