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MEDIA BRIEFS: Sky targets doctors with new channel

The Medical Channel, the first daily medical TV channel for doctors, will launch in February 2000...The Medical Channel, the first daily medical TV channel for doctors, will launch in February 2000. It will be broadcast through Sky Digital from 7am to 10pm and will show news, current affairs, medical advances and further education programmes. The channel, founded by Jeremy Walsh, will target ...

BRIEFS

the status of TV Nova, CME's television operation in the Czech Republic. The Guardian Media Group ... , the European television and radio broadcasting group, has called off its planned dollars 615 million takeover ... . Attic Futura's teenage titles TV Hits and Sugar are to be published online following a deal with AOL ...

STOP PRESS: Reuters and World TV launch health service

Reuters and broadcast PR specialist World Television are launching a new satellite TV news service...Reuters and broadcast PR specialist World Television are launching a new satellite TV news service on health issues this month. Reuters World Health will deliver TV news releases to over 1,500 broadcasters. The service is available to all health organisations and pharmaceutical companies. ...

CAMPAIGNS: Kids kept clean by Soap Sud Sal - Public Awareness

Sud Sally and baddie Dirty Beastie. The video, narrated by children s TV personality Floella ...

PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies are allowed to publicly promote their new wares, PR can still play an important role, says Margot James

, unlike Europe, there are no restrictions on who a company communicates with - hence television and press...In the US, there are rules about what a company can and cannot communicate about a drug, but, unlike Europe, there are no restrictions on who a company communicates with - hence television and press advertising of prescription-only medicines. Should our regulations be changed to permit ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.