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FOCUS HI-TECH PR: Hardware gets the soft touch - IT is reaching into the consumer consciousness through media which would previously have been out of the question

are likely to be influenced by television and lifestyle press. Cars are always a good analogy ... to the lifestyle press, TV and radio. Khwaja, whose clients include Hewlett-Packard and Stratus Computers ... which have a future in this market are those which can get space in the nationals and on TV. Here ...

Profile: John Brodeur, Brodeur A Plus - In hi-tech for the long haul/John Brodeur plays to grow his agency into eastern Europe and Asia

phones, computers and fax machines, and admits to preferring the internet to television. (The ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

the nation s TV screens while they re watching Wimbledon? No, says Kolah, and for several reasons ... . Rights fees will rise and digital TV will fracture target audiences. The trick, according ... into sponsorship for the TV coverage, remembers Earl, the first Hollis Sponsorship Personality of the year ...

Intel reshuffles in-house team

after Intel launched a pounds 5 million UK television and press campaign to launch its Pentium III ...

E-commerce firm Netlife appoints Brodeur A Plus

and Internet TV, to consumers. ...

MEDIA Profile: Bringing guests live to your PC - Tom Laidlaw, senior producer, AOL Live

researcher at the television and new media production house Illuminations in 1993. With a background ...

FOCUS: HI-TECH PR - Finding a good home for the PC. More people are buying PCs, but are they leisure consumers or business users bringing work home from the office? By Stephanie France

for different folks. You need to break down the choice the home PC offers, in the same way that TV promotes ... and EastEnders are being shown on television. Fuller says: The media sees home PC use as a preserve ... of TV shows such as and So Graham Norton and Ant and Dec, in the window of the Paul Smith shop ...

Hi-tech firm hires Miller Shandwick to take global role

the firm within the electronics industry, including manufacturers of PCs, modems and digital TV set ...

 

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