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Burton ads go to WARL as it moves away from Grey

Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign...Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign for this year to Willox Ambler Rodford Law, in a move which puts a question mark over its relationship ... pounds 1m, currently running on national TV and in the press, and supported by direct mail, internet ...

Adwatch of the decade

advertising of the past ten years. They are brands which have invested heavily in TV advertising, and have ... committed to international television advertising. In 1990, the account was handled globally ... work is generally created by Publicis (mainstream local TV campaigns), Wieden Kennedy (work ...

ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

may have noticed Ford Transit s Backbone of Britain TV execution. Marrying resources ...

MDI’s Business21 to hit newsstands in January

across the internet, digital TV, mobile phones or any other kind of technology. As of the third ...

WH Smith signs up Tiff for Christmas

in the opening salvo of WH Smith s multi-million-pound pre-Christmas television campaign....Martine McCutcheon, the EastEnders actress turned chart-topping singer, has been signed to star in the opening salvo of WH Smith s multi-million-pound pre-Christmas television campaign. She turns up ... of a dysfunctional family. For McCutcheon, the commercial marks her second appearance in a TV ...

REVIEW: Marketing and advertising news in the week’s press

pitched against the incumbent, WARL, and McCann-Erickson Manchester. CDP will take the brand on to TV ...

MEDIA ANALYSIS: Brand Spend Analysis - Mum’s logged on to Iceland: how the UK supermarket is pushing its online service

onto interactive digital TV later this year. Iceland researched online shopping extensively ... s television spend, it has launched a campaign through Carat which uses the tagline: Iceland - by appointment to Father Christmas. This is only the second TV campaign this year for the retailer. The first ...

The Word unveils online services

daily newspaper. The site is segmented by television region to act as an at-a-glance reference ...

Beeb.com in ’multi-million’ TV push

services with a campaign on commercial television, including ITV....Beeb.com, BBC Worldwide s internet arm, is to spend millions of pounds promoting its relaunched services with a campaign on commercial television, including ITV. The advertising campaign ... operation using commercial TV and possibly radio, will again raise questions about the BBC s commercial ...

IPC Group launches TV listings site

IPC Group this week launches unmissable tv, a personalised TV listings and entertainment web site...IPC Group this week launches unmissable tv, a personalised TV listings and entertainment web ... Electric, earlier this year. The site was developed by IPC tx, the company s TV publishing subsidiary, along with IPC Electric, and features content from print titles such as TVTimes, What s on TV ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.