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Flextech appoints M&B to implement branding overhaul

Flextech Television has hired Michaelides & Bednash to develop an integrated brand strategy...Flextech Television has hired Michaelides s biggest channel brands, which are both planning major programming initiatives for 1999. Later in the year, M s Trouble and Challenge channels. The agency will work across all of the brands on- and off-air marketing activity, including Flextech ...

television went from being a vague concept in the minds of the general public to being a comprehensible

working together to promote digital television (DTV) before their respective launches last year....working together to promote digital television (DTV) before their respective launches last year ... TV, removing the need for a dish or cable, and a one-off connection fee of pounds 20. Subscribers ... cent said from TV editorial news programmes and/or press editorials. Mann also says ...

Media Profile: Recapturing Friday night TV - Paul Sandler, production director, Planet 24

Paul Sandler rushes into his office, extremely excited. I ve just seen the future of television...Paul Sandler rushes into his office, extremely excited. I ve just seen the future of television, he cries, laughing. It s on Live TV. You have to see it. The presenter goes up to women ... was inventing entire new television shows every week and putting them out as short segments. Sky One s Beat ...

Rainey Kelly launches Virgin Direct TV spots

Rainey Kelly Campbell Roalfe launches its first TV work for Virgin Direct next week with two new...Rainey Kelly Campbell Roalfe launches its first TV work for Virgin Direct next week with two new commercials featuring a Richard Branson stand-in. The ads are part of a pounds 3 million TV, press, poster and radio campaign to promote Virgin Direct s new guide to PEPs, TESSAs and ISAs, which comes ...

FINANCE: MEDIA MONEY - As new TV, print and internet options emerge, the media landscape

picture with television brand campaigns, while the details are filled in with press and below...picture with television brand campaigns, while the details are filled in with press and below ... operate in a market dominated by one medium. Television is the largest single vehicle for financial ... advertising because it is an information-rich environment, comes a close second to TV. The sector ...

REVIEW: Marketing and advertising news in the week’s press

television ad for Walkers Crisps. Abbott Mead Vickers BBDO inherited the Lineker campaign from BMP DDB last...Soccer s hardman, Vinnie Jones, is to team up with the ex-England captain, Gary Lineker, in a new television ad for Walkers Crisps. Abbott Mead Vickers BBDO inherited the Lineker campaign from BMP DDB last year. - The Sun Procter s stake in the Britvic soft drinks empire. Bass ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

ITV can do Agatha Christie-style thrillers pretty well and Midsomer Murders was no exception. John Nettles led a comfortably familiar cast, including Richard Briers and Daniel Casey. The gentle rural scenery - a stalwart of many an ITV murder drama - provided a perfect antidote to the gruesome homicide...

CAMPAIGN DIARY:

national press and TV campaign....a national press and TV campaign. While there's no sign of the ginger one in the fairly innocuous press ads, the television ads - co-incidentally created by Evans' Ginger Media Group- feature ...

MEDIA: In Brief - IPC closes Options

IPC has made TV Times editor Liz Murphy redundant and decided to close Options magazine as part...IPC has made TV Times editor Liz Murphy redundant and decided to close Options magazine as part ... Lesley Johnston. Peter Genower, editor-in-chief of IPC s weekly TV titles, will take editorial responsibility for TV Times. ...

CAMPAIGN DIARY: YOU MUST REMEMBER

Congratulation to Denis Hanrahan of Playboy TV who correctly identified last week's quiz...Congratulation to Denis Hanrahan of Playboy TV who correctly identified last week's quiz. The answers were: 1 McDonald's; 2. British Lamb; 3. Peugeot 306. The theme was, of course, dads. This week, the theme is obvious so we just want to know what the ads are. Fax your answers to 0171 ...

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