Eveready calls pitch for $80m new launch
29 Sep 1999
created for TV audiences around the Pacific Rim. It marked the start of an attempt to overtake ...
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Eveready calls pitch for $80m new launch
29 Sep 1999
created for TV audiences around the Pacific Rim. It marked the start of an attempt to overtake ...
Carlton nets sponsors for digital TV
27 Sep 1999 | by RACHEL MINTER
, and with little history of television advertising, Merlin spent less than pounds 10,000 on the deal ...
iMediapoint unveils net marketplace
27 Sep 1999 | by JONAH BLOOM
A new website for media buyers and sellers wishing to trade online is set for launch this week. Called iMediapoint.com, the site is the brainchild of Jean-Louis Velaise, who was a key figure in the setting up of Pay-TV (for Canal+) Pan European Satellite Television (BBC World) and Broadcast Television ...
MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Unwrapping the adspend package of JMC, Thomas Cook’s new holiday brand
27 Sep 1999 | by COLIN GRIMSHAW
on the services offered by its rivals. Core themes for the television, poster, press and direct mail campaigns ... at the top TV stations are battling over the pounds 8 million expected to be spent during December - peak ... , the campaign launched on 1 September on TV, posters, press and direct mail. The first TV spot lasted ...
Time to showcase favourite ads
27 Sep 1999 | by PAUL DONOVAN
Circus and is running a television campaign on CNN. ...
MEDIA ANALYSIS: FORUM - Will the last boss to leave please turn out the lights? Alasdair Reid asks how high-profile defections to new media will affect traditional business
27 Sep 1999 | by ALASDAIR REID
at ONdigital resigned to start a digital television outfit. News International also recently lost Ellis ... are managed in a better way. The implications for terrestrial television have to be worrying ...
NEWS BRIEFS
27 Sep 1999 | by RACHEL MINTER
. Carlton Television has unveiled its first outdoor advertising campaign since the introduction of its new ...
HOW TO GET AHEAD: CAREER STEPS
27 Sep 1999
JOHN WILLIAMS. 1989: Sales executive, Thames TV 1992: Sales executive, UK Gold 1993: Media buyer and then senior media buyer, Ogilvy s radio sales arm, the Radio Sales Company 1994: Sales director, 100.7 Heart FM and Heart 106.2 1995: Group sales director, Chrysalis. ...
MEDIA ANALYSIS: MYSTERY CV
27 Sep 1999 | by COLIN GRIMSHAW
1980: Joins The Guardian, rising to display manager 1989: Quits The Guardian to be advertising director on The Sunday Correspondent 1990: Tiring of newspapers, moves to fashion glossy, Elle 1992: Tiring of fashion glossies, moves to IPC s TV Times 1994: Moves to TV Times ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
