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Venus Williams signs record £27m deal with Reebok

. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current deal will kick off with a TV commercial next month. Williams will also co-design a new Reebok ...

MEDIA BRIEFS

the development of interactive television, according to a group of digital TV channels that are set to lobby...The high cost of launching interactive services on BSkyB s digital platform could hold back the development of interactive television, according to a group of digital TV channels that are set to lobby ... in the digital TV market. ...

NTL gets back in the bidding for Premiership TV rights

Cable operator NTL has re-entered the bidding war for the pay-per-view TV rights to Premiership...LONDON (Brand Republic) - Cable operator NTL has re-entered the bidding war for the pay-per-view TV rights to Premiership football matches, after abandoning its 328m bid earlier this year. The company is believed to be bidding for cable TV rights only and is offering a much smaller amount ...

Don Joly stars in TV campaign for E4

Trigger Happy TV s Don Joly is the star of the TV launch campaign for E4, the new entertainment...Trigger Happy TV s Don Joly is the star of the TV launch campaign for E4, the new entertainment channel, which goes on air on January 18. Joly, who wrote the ads and whose second series will be screened ... , deputy managing director of E4 and Film4. TV ads on Channel 4, ONdigital and digital cable break ...

MEDIA BRIEFS

Reform White Paper, and said it concentrates almost entirely on television and further strengthening...The Commercial Radio Companies Association has expressed its disappointment at the Communications Reform White Paper, and said it concentrates almost entirely on television and further strengthening of the BBC. The CRCA said the White Paper concentrates on maintaining the BBC to the detriment of its ...

MEDIA BRIEFS

Channel 4 s commercial development department and Wall to Wall Television have joined forces...Channel 4 s commercial development department and Wall to Wall Television have joined forces to promote a new series called The 1940 s House, which launches on January 2. The programmes feature a family experiencing civilian life during World War 2 and will run for five weeks. The series will be supported by a ...

MEDIA: IPC's Later hires marketing chief from Paramount

IPC Music s performance should be seen in the context of a crowded men s market. Cecilia is a great signing for the team. She brings both marketing and television experience to bolster the Later brand, said Solanki. ...

STOP PRESS

footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product...Corinthian has awarded the pounds 2m creative business for its PowerPodz MicroStars chocolate footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product. MBS will handle media for the February launch. ...

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Walt Disney Parks and Resorts, the US theme park and cruise line division, has increased its TV...Walt Disney Parks and Resorts, the US theme park and cruise line division, has increased its TV budget by almost 20% for its 2001 campaign, which will be its longest ever, running for 21 weeks. ...

STOP PRESS

Budweiser will this weekend screen 16 new TV ads, each featuring up to 15 real UK Budweiser...Budweiser will this weekend screen 16 new TV ads, each featuring up to 15 real UK Budweiser drinkers giving their own version of the cult Whassup catchprase. The ads will screen in an intensive four-day burst between 11pm and 1am to coincide with the return home of pubgoers. ...

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