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HFC Bank to put Marbles cards PR work out to pitch

programme will redeploy expenditures to more tactical tools such as PR, while the role of TV advertising ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

-ordinated by Circus, featured TV commercials for the first time for the agency. Radio adverts were also used ... , and drawing on personal testimony from recent flood victims. TV gardener Charlie Dimmock was chosen ... downpours proved a positive opportunity to test the new warning codes and TV and radio weather partnerships ...

MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

such as thebullett.com have been causing great excitement in the TV industry for two years, and the Americans have ...

OPINION: The Big Question - In a world of soccer superstars, how do you make a rugby Beckham? Hill and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a-side oval ball game among 15 to 24-year-olds

new audience through popular television is important. General awareness also needs ...

Platform: Grabbing the tiger economies by the tail - With the international spotlight turned on Asia, now is not the time for PR agencies to jump ship, says Shoba Purushothaman

than ever to receive anything offering a positive spin. As far as television is concerned ... programmes and services. China s CCTV and Shanghai TV are both still on track with plans to launch a global ...

Red Rooster to relaunch Nestle condensed milk

of the roadshow, TV chef James Martin - of Ready Steady Cook - will lead cookery demonstrations involving ...

NEWS ANALYSIS: Big PR fiasco leads to a very big mop-up job - The reputation of Barclays has suffered a barrage of negative press over ATM charges and fat cat salaries and PR has taken the brunt of the blame

enormous bonuses; and then launched that TV advertising campaign, with expensive, flashy stars talking ...

Citigate extends on-line investor relations repast

(Company Annual Reports Online), and E-TV, a web-based corporate video and audio system. Both will now ...

Carltong International Media appoints Revolver Communications for Thunderbirds re-launch

and guerrilla marketing for the re-launch of the Thunderbirds TV series. The agency was appointed after a three...Carlton International Media has appointed Revolver Communications on six-figure fees to do PR and guerrilla marketing for the re-launch of the Thunderbirds TV series. The agency was appointed after a three-way pitch. Revolver s campaign will aim to maximise publicity for the brand around the launch ...

Campaigns: Spreading the Marmite message - Consumer PR

The latest Marmite ads were shown on television from October 1999. They featured a young couple...The latest Marmite ads were shown on television from October 1999. They featured a young couple returning to the girl s flat after a night out. When they kiss, the boy starts retching: the girl has just eaten a bagel loaded with Marmite. The slogan is: you either love it or you hate it ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.