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AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

30 Nov 2000 | by KEN GOFTON

's digital TV service. This included peppering ad breaks with a series of five-second ads. Recently Lowe ...

DIRECT: Briefs

30 Nov 2000

.6 million direct mailing, 3.5 million door drops and four million inserts. The push will also include TV....6 million direct mailing, 3.5 million door drops and four million inserts. The push will also include TV ...

DIRECT NEW BRIEFS

23 Nov 2000

at raising pounds 3m over three years. Backed by leading business figures as well as Ruby Wax and TV...The Notting Hill Housing Trust has hired BBM Carlson, the brand, communications and digital marketing arm of the Carlson Marketing Group, to handle a range of direct marketing activity, aimed at raising pounds 3m over three years. Backed by leading business figures as well as Ruby Wax and TV ...

DIRECT: COI Communications wins top DM award

16 Nov 2000 | by MARK KLEINMAN

COI Communications has scooped the top prize at this year s Marketing Direct Awards for its work on the Army s recruitment campaign. The TV and radio Be The Best ads, created by Saatchi s Country Holidays Fund and Cable s Gin brand by roster agency Craik Jones. In the DM industry s other main ...

Patten quits HPT Brand Response

03 Nov 2000 | by IAN DARBY

of head of multimedia, which involved developing interactive TV trials and working on BT's business plan ...

as the basis behind interactive TV ads, says Rachel Miller

02 Nov 2000 | by RACHEL MILLER

. The distinction between the two has blurred to such an extent that TV, the traditional medium of mass marketing...households in the UK with a television. - About 20% of the population will have access to digital TV ... of digital television, coupled with the internet, is set to drive a huge increase in TV and online sales ... . The distinction between the two has blurred to such an extent that TV, the traditional medium of mass marketing ...

DIRECT: Worldchoice hires RP&F for direct debit

02 Nov 2000 | by MARK KLEINMAN

activity, though it is unlikely to involve TV. Each member of our consortium has its own database ...

DIRECT: QVC backs up TV theme with trial 60,000 mail-out

19 Oct 2000

QVC, the TV home shopping channel, is increasing its direct marketing activity with a customer...QVC, the TV home shopping channel, is increasing its direct marketing activity with a customer recruitment mailing designed to reinforce the theme of its TV ad campaign. Claydon Heeley Jones Mason, QVC ... million people in the UK have access to satellite and cable TV, through which QVC can be accessed ...

WEBWATCH: WEB WORDS - Direct marketing can teach digital valuable lessons

19 Oct 2000

know that many people feel more comfortable interacting with their TV, for example, than with a web ... used to broadcast quality programming through their television. But as soon as consumers realised ...

Sainsbury’s bolsters Reward Card with mobile phone

18 Oct 2000 | by Camilla Palmer

IT systems, depots and stores, and confirmed a deal with Carlton Communications to roll out an interactive TV ...

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