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Cable & Wireless acquires interactive agency

- Cable mobile and interactive TV and is the process of setting up a human computer interaction / user intelligence department. The agency s services include new media development and design, web and e-commerce consultancy and support and managed web hosting. ...

Cable & Wireless acquires interactive agency

- Cable mobile and interactive TV and is the process of setting up a human computer interaction / user intelligence department. The agency s services include new media development and design, web and e-commerce consultancy and support and managed web hosting. ...

REVIEW: Marketing and advertising news in the week's press

, to sponsor Christmas ITV. The deal is the first for the TV broadcaster under the new Independent Television...Carlton has signed a deal with Roche, the pharmaceutical giant, for Rennie, its flagship brand, to sponsor Christmas ITV. The deal is the first for the TV broadcaster under the new Independent Television Commission code that allows the product to appear within the credits. - General release. ...

MEDIA FORUM: Is everyone expecting too much of interactive TV? Despite all the hype about

interactive television was going to be one of the major media themes of 2000. Media owners were backing...that digital interactive television was going to be one of the major media themes of 2000. Media owners were ... through from a TV commercial on Sky Digital to an advertiser domain. It s also true that there have ... . But has the interactive TV market lived up to expectations this year? And if not, why not? Nigel Sheldon ...

Euro RSCG creates two new TV ads for Peugeot 206 model

Euro RSCG Wnek Gosper is continuing its stop liking, start loving campaign for Peugeot with two new ads to support the 206 model.

oldest TV soap opera is still looking good after 40 years

anything else on TV...., eclipsed anything else on TV. Somehow for its entire 40-year lifespan, Coronation Street has kept its ...

White Paper calls for a 'co-regulation' system

The Government has paved the way for TV and radio commercials to be regulated largely...The Government has paved the way for TV and radio commercials to be regulated largely ... of co-regulation , under which TV and radio could draw up its own regime, but which would be overseen ... s code. Under the Government s plans, Ofcom would regulate the amount and scheduling of TV ...

CAMPAIGN.I: NTL unveils Argos interactive ad campaign

the Argos interactive television site - Argos is also an NTL shopping channel partner. The ad has been ... through interactive television and I think it will herald a new trend for some of our advertisers, he ...

Shops line up for New Year pitch after UKTV sheds Delaney Lund

UKTV, the joint TV venture between the BBC and Flextech Telewest, has parted company with Delaney...UKTV, the joint TV venture between the BBC and Flextech Telewest, has parted company with Delaney ... campaign of this scale for multi-channel TV. The ads, created, written and art directed by Steve East and produced by Nick Spilsted and Polly Worsely at BBC Creative Services, show classic TV comedy moments ...

REVIEW: Marketing and advertising news in the week's press

Broadcasting Group. The venture will create a new national group of local TV stations broadcasting in major...VFG, the broadcasting video and film facilities group, has formed a new company, the Local Broadcasting Group. The venture will create a new national group of local TV stations broadcasting in major cities and towns in the UK. - General release. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.