21 Dec 2000
the development of interactive television, according to a group of digital TV channels that are set to lobby...The high cost of launching interactive services on BSkyB s digital platform could hold back the development of interactive television, according to a group of digital TV channels that are set to lobby ...
in the digital TV market.
...
21 Dec 2000
Trigger Happy TV s Don Joly is the star of the TV launch campaign for E4, the new entertainment...Trigger Happy TV s Don Joly is the star of the TV launch campaign for E4, the new entertainment channel, which goes on air on January 18. Joly, who wrote the ads and whose second series will be screened ...
, deputy managing director of E4 and Film4. TV ads on Channel 4, ONdigital and digital cable break ...
21 Dec 2000
Reform White Paper, and said it concentrates almost entirely on television and further strengthening...The Commercial Radio Companies Association has expressed its disappointment at the Communications Reform White Paper, and said it concentrates almost entirely on television and further strengthening of the BBC. The CRCA said the White Paper concentrates on maintaining the BBC to the detriment of its ...
21 Dec 2000
Channel 4 s commercial development department and Wall to Wall Television have joined forces...Channel 4 s commercial development department and Wall to Wall Television have joined forces to promote a new series called The 1940 s House, which launches on January 2. The programmes feature a family experiencing civilian life during World War 2 and will run for five weeks. The series will be supported by a ...
21 Dec 2000
IPC Music s performance should be seen in the context of a crowded men s market.
Cecilia is a great signing for the team. She brings both marketing and television experience to bolster the Later brand, said Solanki.
...
21 Dec 2000
footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product...Corinthian has awarded the pounds 2m creative business for its PowerPodz MicroStars chocolate footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product. MBS will handle media for the February launch.
...
21 Dec 2000
Walt Disney Parks and Resorts, the US theme park and cruise line division, has increased its TV...Walt Disney Parks and Resorts, the US theme park and cruise line division, has increased its TV budget by almost 20% for its 2001 campaign, which will be its longest ever, running for 21 weeks.
...
21 Dec 2000
Budweiser will this weekend screen 16 new TV ads, each featuring up to 15 real UK Budweiser...Budweiser will this weekend screen 16 new TV ads, each featuring up to 15 real UK Budweiser drinkers giving their own version of the cult Whassup catchprase. The ads will screen in an intensive four-day burst between 11pm and 1am to coincide with the return home of pubgoers.
...
21 Dec 2000
Lunn Poly is launching a new TV campaign through WCRS. The ads, which break on Boxing Day, focus...Lunn Poly is launching a new TV campaign through WCRS. The ads, which break on Boxing Day, focus on the positive aspects of buying a holiday, particularly the excitement after booking, rather than relying only on price. The two ads show a mechanic and a teacher at work daydreaming about their holidays.
...
21 Dec 2000
. The launches will benefit from a pounds 3m marketing budget for each brand, including a ten-second TV ad.... The launches will benefit from a pounds 3m marketing budget for each brand, including a ten-second TV ad ...