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Yes Television has made three appointments to its management team in Hong Kong. Dan Buzzo (pictured) has been appointed creative director, Nigel Harper has been appointed vice president technology, and Lanny Huang becomes the firm's content director. Buzzo has been with Yes Television in the UK since ...
BSkyB is launching a new multi-media TV channel, exclusively for the financial services industry. It has appointed Dynamo to develop and implement an on-going strategy for the Financial Channel and its launch in summer 2001. The channel will be available across a range of media including a ...
was given away in prize money in a joint TV campaign run in the US by Ericsson and the AT&T Wireless' Digital PocketNet. TV viewers, who had previously been sent a special game device that looked like an Ericsson cell phone, were asked to point it at their TVs during a commercial to find out ...
Star TV CEO James Murdoch raised a few eyebrows when he claimed in a recent speech that ADSL wouldn't be a mainstream vehicle for broadband entertainment services in Asia. As boss of a pay-TV ... the question of whether the broadband internet can ever be as mass market as TV, and of who will run ...
, connect, and consume. In the US and Europe, TV advertising of the 'in your face' style, usually geared ... that all this advertising - the myriad buses, profusion of dotcom commercials on TV, and the bridal ... - in both strategy and execution. When I see a McDonald's television commercial, print ad, or visit www ...
and reach a new and wider audience. The information service is ditching its 'clunky' analogue TV image and branching out on to new platforms to compete with information services on the internet and digital TV ... -platform promotion. The platforms include the internet, WAP, digital interactive cable TV - Teletext goes ...
father figure in the US's most dysfunctional TV family, will be dispelled by his prize which will see ...
Brand: Daz Campaign: Daz Winning Washes Agency: IMP Budget: Undisclosed Timing: August to October 2000 Objectives: Daz has replaced its traditional TV ads ... Washes was communicated on-pack, supported by POS. The promotion was featured in the Sun, Mirror and TV ...
as simple as using a TV. Others are worried about the perceived dangers that the internet brings. A survey by the Pew Internet let's not forget it took decades for TV to reach the kind ...
Japan marketing manager in Tokyo. 'Many portal ads have run on TV but haven't been able ... equivalent, both linking back to the other. 'Each TV creative had a call to action to go back to the web ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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