to remove filtersMARKETING MIX: I'll name that brand in one
21 Dec 2000
by over 50% in the past 12 months. A 1987 TV ad for Brand X featured an image of a lily being spray ...
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ADWATCH STARS OF 2000:
21 Dec 2000 | by GAIL KEMP
's Adwatch is the only column to monitor TV ad recall on a weekly basis. NOP polls 1000 adults every week to determine the prompted awareness of every ad launched on terrestrial TV in more than 75% of the UK ... superleague of Britain's most readily recalled TV advertising. This year there are two main tables examining ...
CAMPAIGN.I: News Briefs
08 Dec 2000
and Granada Media early next year. The interactive brand will launch both on the web and on digital TV...The convergent media company 4i has been appointed the lead brand design consultancy for the new health and beauty network, whose working title is Digital Wellbeing, to be launched jointly by Boots and Granada Media early next year. The interactive brand will launch both on the web and on digital TV ...
HFC Bank to put Marbles cards PR work out to pitch
01 Dec 2000 | by JOHN FRANK and HOLLY WILLIAMS
programme will redeploy expenditures to more tactical tools such as PR, while the role of TV advertising ...
MindShare wins $700m Unilever media
30 Nov 2000 | by Camilla Palmer
and broadcast-television buying into WPP-owned MindShare in New York after a protracted three-way pitch....LONDON (Brand Republic) – Anglo-Dutch consumer products giant Unilever has consolidated its 700m US media planning and broadcast-television buying into WPP-owned MindShare in New York after a protracted three-way pitch. The move means Unilever will axe nine roster agencies which previously handled ...
CAMPAIGNS: Product Launch - Bioform bra launch wins big support
24 Nov 2000 | by BEN BOLD
and Dick Powell, production company TV6 approached Neville McCarthy Associates client, Charnos ... releases (apart from TV previews and listings) were embargoed until the press launch on 23 October ... and television crews. Measurement and Evaluation Cutting Edge conducted formal media evaluation ...
ITC relaxes rules on joint airtime sales
22 Nov 2000
- The Independent Television Commission is to allow Channel 4, Channel 5, Flextech, GMTV and Sky...- The Independent Television Commission is to allow Channel 4, Channel 5, Flextech, GMTV and Sky ... licensees, advertisers, and media buyers by January. The move means that TV stations can open talks ... proposed in light of the power of the two ITV sales houses, which control 60 per cent of TV advertising ...
ITC relaxes rules on joint airtime sales
22 Nov 2000
- The Independent Television Commission is to allow Channel 4, Channel 5, Flextech, GMTV and Sky...- The Independent Television Commission is to allow Channel 4, Channel 5, Flextech, GMTV and Sky ... licensees, advertisers, and media buyers by January. The move means that TV stations can open talks ... proposed in light of the power of the two ITV sales houses, which control 60 per cent of TV advertising ...
Sex and the City star is new face for Garnier
13 Nov 2000
The star of US television show Sex and the City, Sarah Jessica Parker, is the new celebrity...LONDON (Brand Republic) – The star of US television show Sex and the City, Sarah Jessica Parker, is the new celebrity to feature in an advertising campaign for Laboratoire Garnier’s Nutrisse hair colour brand. Starting in December, Parker will appear in US magazine ads for the brand, with a TV campaign ...
Rankin sells Eclipse to pursue his career as director at Blink
10 Nov 2000 | by LISA CAMPBELL
's British Television Advertising Awards. Sixteen By Nine has been operating for ten years ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
