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Media: BTopenworld to beef up content

on ADSL, the high speed broadband internet platform which can broadcast film, TV and music to PCs ... -access portals offering content across PC, TV and mobile phones; and second, to use technology to personalise ... year. Broadband access offers on-demand TV, pay per view and targeted campaigns. Content ...

Consumer Affairs: PR takes sides as war on Watchdog hots up - An alliance of top companies in the UK is taking on the BBC’s Watchdog programme. But there could be a high price to pay for being seen to challenge the consumers’ champion

Major companies often team up for commercial reasons, but rarely to make common cause against a TV...Major companies often team up for commercial reasons, but rarely to make common cause against a TV programme. Yet such an alliance made the headlines last week after Ford instigated a meeting to address concerns related to the BBC s consumer programme Watchdog and its offshoots. Among ...

Capitalising on conscience: Companies are finding an appreciative audience among stakeholders, the media and even critics for a new generation of social reports. Nick Purdom reports

made a big impact on the media. The bank has calculated it reached 9.1 million TV viewers, 2 ...

MEDIA BRIEFS: IPC signs Virgin Mobile deal

IPC s tv listings and entertainment website, unmissabletv, has signed a deal with Virgin Mobile...IPC s tv listings and entertainment website, unmissabletv, has signed a deal with Virgin Mobile to offer access through Virgin s WAP portal. The agreementfollows a similar deal with BT Cellnet earlier in the year. The service carries TV listings information along with must watch programming recommendations ...

Finsbury for Kingston Communications’ PR

to a conflict of interest with Gavin Anderson over its commitments to rival Yes Television ...

MEDIA: XY brings music to mobile users

in the UK. Somethin Else already produces radio and television programmes for the BBC and Channel ...

PROFILE: Alison Palmer, Orange - Orange glamour girl sees creative future. Chanel-wearing Alison Palmer prepares to spread the Orange message

. In between there was a fleeting sortie into television commercials, including one for Sky Television ...

August.One appointed to take charge of Scoot PR

telephone-based, with calls made to a freephone number. But internet and digital TV services are in place ...

MEDIA: BBC throws down the WAP gauntlet

of new media. His brief now covers digital TV and mobile phones as well as the internet. News Online ...

MEDIA BRIEFS: ITN offers interactive role to Gawlinski

its interactive TV and broadband services. Gawlinski is ITN New Media s first executive producer...ITN has recruited Cable and Wireless Communications production manager Mark Gawlinski to develop its interactive TV and broadband services. Gawlinski is ITN New Media s first executive producer ... to launch in July. At CWC he was enhanced TV production manager, responsible for developing interactive ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.