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FOCUS: BROADCAST PR - A new angle on making the news/Television programme editors may deny all use

book. When the BBC had its fingers burnt several years ago, after using Greenpeace TV footage ... the footage, the raw material, I doubt the story would be used. Whatever they claim, TV stations have ... will be found. For Peter Eustace, deputy editor, daily business television programmes at the BBC ...

Consumer Affairs: PR takes sides as war on Watchdog hots up - An alliance of top companies in the UK is taking on the BBC’s Watchdog programme. But there could be a high price to pay for being seen to challenge the consumers’ champion

Major companies often team up for commercial reasons, but rarely to make common cause against a TV...Major companies often team up for commercial reasons, but rarely to make common cause against a TV programme. Yet such an alliance made the headlines last week after Ford instigated a meeting to address concerns related to the BBC s consumer programme Watchdog and its offshoots. Among ...

New Millennium boost for regional agencies

and television to parish newsletters. They will work closely with the festival advisers, education managers ...

Dixon tunes in to public affairs

and recycling television sets. The most controversial issue for Dixon and other electrical goods ...

MEDIA BRIEFS: Genre change for WR’s The Grocer

The weekly news magazine for the grocery retail trade, The Grocer, is moving into television...The weekly news magazine for the grocery retail trade, The Grocer, is moving into television with the production of a weekly 30 minute news programme transmitting at 7 am each Wednesday morning as part ... the grocery retailer increase profits. The content will be produced by Brighton-based Bite TV and overseen ...

WHSmith Online appoints GBC to drive traffic to site

of books, films and games in the UK, selling through retail outlets, the internet and interactive TV ...

NEWS ANALYSIS: Learning the PR lessons from Boo.com’s demise - Boo.com has become the first high-profile casualty of the e-conomy with commentators pointing to a lack of PR planning as a contributing factor

Rivett, who brought Boo to H s above-the-line print campaign and its TV campaign which kicked off ...

Campaigns: Millions roll in for final hour of 1999 - Charity PR

and on regional radio stations. Television interviews focused on endorsements from supporting celebrities ...

 

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