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NEWS BRIEFS

to an Abbey National bank account. TV ads, created by Euro RSCG Wnek Gosper, will feature comedian Alan Davies...Abbey National will launch a pounds 4m campaign on Christmas Day to encourage customers to switch to an Abbey National bank account. TV ads, created by Euro RSCG Wnek Gosper, will feature comedian Alan Davies. They will run nationwide supported by an outdoor campaign running until the end of the year, national press ads ...

BBH beats two to land pounds 15m UK Capital One TV campaign

in the UK in 1996, Capital One has concentrated on direct marketing and press ads, but will now mount a TV ... at the US work in terms of moving into TV and extending the brand and moving beyond direct mail. The UK ...

REVIEW: Marketing and advertising news in the week's press

is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books...Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books, magazines, films and software. - Media Guardian. ...

Halifax’s IF gets off the ground

in September and now has 50,000 accounts. A television advertising campaign using Intelligent Finance ...

IPA fears change in Govt ad policy

the presents they wanted, yet others watch television adverts in the knowledge they can never have those things. I think it is an unfair society that is endlessly pushing these TV adverts on young people ...

MEDIA: Briefs - Kingston M-Stream in CNBC Europe deal

CNBCEurope, the 24-hour business and finance TV news network, has extended its coverage of European financial markets through a deal with Kingston MediaStream. The international broadcast arm of Kingston Communciations is supplying satellite capacity and links from banks, stock exchanges and other ...

Wap still failing to excite consumers according to poll

expects to be accessing the internet at home via PC or interactive TV by next summer. www.egg.com ...

Lowe Lintas unveils Reebok ads

Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok...Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok that introduces the theme of being able to run away from your problems using Reebok gear. The two 40-second spots, which launch this week, mark a new direction for the brand. Reebok is attempting to move away ...

Lowe Lintas unveils Reebok ads

Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok...Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok that introduces the theme of being able to run away from your problems using Reebok gear. The two 40-second spots, which launch this week, mark a new direction for the brand. Reebok is attempting to move away ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

powerful commercial TV operations - RTL Group and Kirch Gruppe. Although TV doubled its ad revenue ... TV took just 23 per cent of ad revenue compared to 28 per cent in the UK. This lacklustre ... explain the dominance of print in Germany. Firstly, deregulation in German TV is a relatively recent ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.