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Venus Williams signs record £27m deal with Reebok

. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current deal will kick off with a TV commercial next month. Williams will also co-design a new Reebok ...

HOTLINE

Services, which specialises in buying TV airtime for direct response clients....The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its clients, has appointed a managing director. Paul Fradgley joins the agency from Fradgley Barry Advertising Services, which specialises in buying TV airtime for direct response clients. ...

Briefs

, and around nine million have digital television. The data, compiled from interviews with over 2000 people..., and around nine million have digital television. The data, compiled from interviews with over 2000 people ...

Lowe Lintas unveils Reebok ads

Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok...Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok that introduces the theme of being able to run away from your problems using Reebok gear. The two 40-second spots, which launch this week, mark a new direction for the brand. Reebok is attempting to move away ...

Lowe Lintas unveils Reebok ads

Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok...Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok that introduces the theme of being able to run away from your problems using Reebok gear. The two 40-second spots, which launch this week, mark a new direction for the brand. Reebok is attempting to move away ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

digital TV task for a WH Smith interactive TV ad campaign. ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

digital TV task for a WH Smith interactive TV ad campaign. ...

Official Olympic advertisers ‘wasted their money’

an official sponsor, even though more than 80% said they had watched at least some of the games on television ...

Marketing director quits M&S financial services

LONDON (Brand Republic) – Simon Rushton, the marketing director at Marks 5m for a TV and national press campaign which would enable it to compete with rivals such as Direct Line, CGU and Norwich Union and would be the precursor of a move into general insurance. ...

PRIVATE VIEW

 company: Garretts Exposure: TV and cinema WOOLWORTHS Project: Woolworths Christmas brand campaign Client ...  co.: TTO2 Exposure: National and satellite TV MARS CELEBRATIONS Project: Mars Celebrations Clients ... : Cameron Mitchell Art director: Cameron Blackley Director: David Hartley Production co.: Brave Films Exposure: National TV ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.