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Venus Williams signs record £27m deal with Reebok

. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current deal will kick off with a TV commercial next month. Williams will also co-design a new Reebok ...

MEDIA BRIEFS

the development of interactive television, according to a group of digital TV channels that are set to lobby...The high cost of launching interactive services on BSkyB s digital platform could hold back the development of interactive television, according to a group of digital TV channels that are set to lobby ... in the digital TV market. ...

NTL gets back in the bidding for Premiership TV rights

Cable operator NTL has re-entered the bidding war for the pay-per-view TV rights to Premiership...LONDON (Brand Republic) - Cable operator NTL has re-entered the bidding war for the pay-per-view TV rights to Premiership football matches, after abandoning its 328m bid earlier this year. The company is believed to be bidding for cable TV rights only and is offering a much smaller amount ...

MEDIA BRIEFS

Reform White Paper, and said it concentrates almost entirely on television and further strengthening...The Commercial Radio Companies Association has expressed its disappointment at the Communications Reform White Paper, and said it concentrates almost entirely on television and further strengthening of the BBC. The CRCA said the White Paper concentrates on maintaining the BBC to the detriment of its ...

STOP PRESS

footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product...Corinthian has awarded the pounds 2m creative business for its PowerPodz MicroStars chocolate footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product. MBS will handle media for the February launch. ...

STOP PRESS

Walt Disney Parks and Resorts, the US theme park and cruise line division, has increased its TV...Walt Disney Parks and Resorts, the US theme park and cruise line division, has increased its TV budget by almost 20% for its 2001 campaign, which will be its longest ever, running for 21 weeks. ...

NEWS BRIEFS

Bayer is launching a pounds 1.2m TV campaign through Abbott Mead Vickers BBDO to promote thrush...Bayer is launching a pounds 1.2m TV campaign through Abbott Mead Vickers BBDO to promote thrush remedy Canesten Once. The ad, which breaks on Boxing Day, shows a woman sleeping in a moonlit room, with the faint but unmistakable buzzing of a mosquito in the background. As it gets louder, the woman swats it ...

Management shake-up expected at Canal+

A management shake-up at French pay-TV group Canal+ is being mooted, following a strategic review...LONDON (Brand Republic) – A management shake-up at French pay-TV group Canal+ is being mooted, following a strategic review as a result of its amalgamation into Vivendi Universal -– the media group ... is understood to want a free rein as head of film and television at Vivendi Universal and has decided on a staff ...

FTC clears $76bn AOL/Time Warner merger

government agency which regulates US national and international communications over radio, TV, wire ...

Digital TV take-up on the rise

. There are 23m UK homes with televisions according to a report in The Times. Sky Digital currently serves 4 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.