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Harrods and BSkyB in interactive TV deal

Harrods is joining forces with UK satellite broadcaster BSkyB to develop an interactive TV...LONDON (Brand Republic) – Harrods is joining forces with UK satellite broadcaster BSkyB to develop an interactive TV programme that will allow subscribers to the broadcaster’s Open interactive platform to buy ... 7). It is the first attempt by BSkyB to experiment with new ideas for interactive TV since ...

Menzies sues WH Smith over pressurising publishers

, Germany’s H Bauer, publisher of Bella, Take a Break and TV Choice, and the Magazine Marketing Company, one ...

Internet raises awareness of No Buying Day

television networks’ refusals to carry advertisements promoting the event....LONDON (Brand Republic) – The internet is said to have increased international awareness of No Buying Day in spite of US television networks’ refusals to carry advertisements promoting the event ... on major US TV networks. However, he found stations were reluctant to carry the commercials. “The day ...

Lowe Lintas unveils Reebok ads

Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok...Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok that introduces the theme of being able to run away from your problems using Reebok gear. The two 40-second spots, which launch this week, mark a new direction for the brand. Reebok is attempting to move away ...

Lowe Lintas unveils Reebok ads

Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok...Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok that introduces the theme of being able to run away from your problems using Reebok gear. The two 40-second spots, which launch this week, mark a new direction for the brand. Reebok is attempting to move away ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

digital TV task for a WH Smith interactive TV ad campaign. ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

digital TV task for a WH Smith interactive TV ad campaign. ...

V-Shop unveils Christmas ad

its first above-the-line advertising in the run-up to Christmas. The pounds 3m work comprises TV...V-Shop, the music and entertainment retail concept launched by Virgin in September, has unveiled its first above-the-line advertising in the run-up to Christmas. The pounds 3m work comprises TV, radio and press ads created by Circus, with media handled by Media Planning. The ads, which will air ...

Morgan's Spiced Gold launches in Scottish market

, on-trade offers and intensive sampling activity through KLP, with the theme Discover Gold . A TV ...

Gordon's Gin ads aim at over-40s

in the past five years. Media emphasis has shifted from TV and cinema advertising to more targeted activity ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.