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REVIEW: Marketing and advertising news in the week's press

is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books...Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books, magazines, films and software. - Media Guardian. ...

CAMPAIGN.I: News Briefs

and Granada Media early next year. The interactive brand will launch both on the web and on digital TV...The convergent media company 4i has been appointed the lead brand design consultancy for the new health and beauty network, whose working title is Digital Wellbeing, to be launched jointly by Boots and Granada Media early next year. The interactive brand will launch both on the web and on digital TV ...

UPC restructures after in wake of aborted merger

Chello with its interactive TV division, UPC Media, following the breakdown of merger discussions with US...LONDON (Brand Republic) – Pan-European cable operator UPC will merge its high-speed, unmetered broadband internet service Chello with its interactive TV division, UPC Media, following the breakdown of merger discussions with US ISP and portal, Excite@Home. The talks collapsed yesterday after UPC ...

Rainey Kelly wins Boots TV launch

-channels, is the biggest launch of a television channel since Channel 5 began broadcasting. It is a combined digital TV ... from computers, televisions and - as they develop - mobile and palm-top devices. There will be 'end ...

CAMPAIGN-I: Briefs

, said: 'The increased availability of broadband is increasing the demand for internet TV services, which...The internet company Kamera has recruited Andrew Kaza, the managing director for the internet and interactive division at BBC Worldwide, to join its board. Kaza, who will maintain his position at the BBC, said: 'The increased availability of broadband is increasing the demand for internet TV services, which ...

Bertelsmann unveils plans to offer content via 3G Wap

German telecoms giant Bertelsmann has revealed plans to offer music, print and television content...LONDON (Brand Republic) – German telecoms giant Bertelsmann has revealed plans to offer music, print and television content to consumers’ mobile phones through third-generation Wap technology. The company is bidding for space on next-generation networks in Germany and wants to expand its services ...

Wap still failing to excite consumers according to poll

expects to be accessing the internet at home via PC or interactive TV by next summer. www.egg.com ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

powerful commercial TV operations - RTL Group and Kirch Gruppe. Although TV doubled its ad revenue ... TV took just 23 per cent of ad revenue compared to 28 per cent in the UK. This lacklustre ... explain the dominance of print in Germany. Firstly, deregulation in German TV is a relatively recent ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

powerful commercial TV operations - RTL Group and Kirch Gruppe. Although TV doubled its ad revenue ... TV took just 23 per cent of ad revenue compared to 28 per cent in the UK. This lacklustre ... explain the dominance of print in Germany. Firstly, deregulation in German TV is a relatively recent ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

digital TV task for a WH Smith interactive TV ad campaign. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.