Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better ...
Driving people to watch yet another game show can't be easy. Interaction is the key for me - you want to feel involved. That's why the latest mailing from Challenge TV really works. Not only do I get to construct something by making up the cardboard box, but with it sitting next ...
Challenge TV, the cable, satellite and digital TV channel, is launching a promotional direct marketing campaign to promote its gameshow programmes, Defectors, Stake Out, TV Scrabble and Under Pressure. The activity, created by 23red, focuses on a mailing which allows viewers to enter a 5000 ...
Going Places is launching a 6m TV campaign featuring Royle Family star Ricky Tomlinson in order to drive sagging summer bookings. The ads, which feature the strapline 'Deals to really get you going', break on Boxing Day and run until mid-February. ...
interactive" ad on British TV. Viewers will be able to interact with a Renault Clio commercial to order ... their TV handsets on a quarter-screen format, while still watching the broadcast programme. The deal was brokered by Carat Interactive. Keith Rattray, interactive TV director at Carat, said: "This ...
of these influences, TV advertising to children (and for toys in particular), is under threat. The likes of Hillary ... pockets it is trying to protect. To ban TV toy advertising would overrate its persuasive power ... Budweiser lizards before Buckaroo. Television and film merchandise tie-ins are the items most ...
BT pokes fun at New Age business trends that emerged in the 90s in its latest advertising aimed at business customers. The campaign represents St Luke's first work on the account, which it won from M 15m. Press, poster, radio and online activity accompany the television campaign. TV buying ...
Samsung Electronics has launched a pan-European campaign on internet portal Lycos to promote its flat screen television and build brand awareness. A series of interstitial ads, which fill an entire screen and disappear after several seconds, is running on Lycos' music and entertainment channels ...
looks back on amemorable year for TV ads...pound spent above the line. Marketing's Adwatch, the only column to monitor TV advertising recall ... % of UK terrestrial television, with the 20 top-scoring brands forming the weekly Adwatch table ... this year scored 3400 mentions more than its nearest rival, McDonald's. B Q's heavy TV presence kept ...
Centre. However, despite BACC clearance, the ads could still fall foul of Independent Television ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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