Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better ...
account by winning the task to develop a brand-building television campaign for the building society ... department, which produced the latest TV work for the organisation showing a family living in a three-storey house. Leagas Delaney will work on a new TV campaign due to air in spring 2002 ...
&G has also run interactive TV activity developed by Carlton Active. It signed up for an initial ...
after leaving school. He went on to work for the Bournemouth Echo before breaking into TV news ... . In an otherwise natural career path - from local paper, to regional TV news, to high-brow national TV news ... as launch news editor for L!VE TV, the news channel famed for its irreverence and news bunny gimmick. He ...
Direct insurer Admiral has struck a deal with Carlton Television to sponsor local weather bulletins on ITV1. The sponsorship deal runs for 12 months from January 2002 and is understood to be worth about 1m. It affects the London region only, where the majority of Admiral's target audience ...
Nationwide has handed Leagas Delaney its TV advertising business in a switch of strategy that sees the bank return to brand advertising. Leagas Delaney will work alongside roster agencies ... . WWAV Rapp Collins, which handles below-the-line, was also briefed to do TV work last year ...
, but was unavailable for comment as Marketing went to press. M&S recently launched its Christmas TV ad ...
portfolio, has run TV ad campaigns through HHCL and Partners and relationship marketing programmes ...
and colleague David Poltrack, CBS Television's research chief, were both bullish on the ability of network TV ... ." Poltrack said that the network TV scatter market was "remarkably resilient, with prices matching or exceeding upfront levels". He added that third-quarter TV adspend on the four major US broadcast ...
, but was unavailable for comment as Marketing went to press. M&S recently launched its Christmas TV ad campaign ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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