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MEDIA: Websites launch for healthcare PROs

. Therapeutic news is produced for a variety of clients, while packages are also supplied to interactive TV ...

Nikon launches first TV ads in a decade

LONDON - Nikon has launched its first UK television advertising campaign in more than 10 years...stations, in 30-second and 10-second spots. Nikon has not advertised on UK television since ...

BSkyB signs video game deal

LONDON - BSkyB has signed a deal with a video games publisher that will see digital TV subscribers...Subscribers already have access to a games service through Sky Digital, but the deal with Rage Software, a UK-based computer games publisher and developer, is the first of its kind between a games publisher and digital TV provider. Sky Digital's 5.3m subscribers will have access to a new game ...

WH Smith considers electrical retailing

WH Smith already sells DVD players and televisions in 25 of its 530 stores where it has opened Electronic Zones, which offer mobile phones and home entertainment equipment. It is understood to have called in brand consultancy Marketplace to help it look at the expansion plans, which would see ...

HEAD TO HEAD: Drugs advertising poses a PR dilemma - The European Commission's decision to relax the ban on marketing. drugs has split the pharmaceuticals sector, says Steve Menary. PRWeek rounds up the views of those in favour and against

opponents confuse the provision of information with North American-style media and TV advertising ...

EM.TV sells stake in children's TV merchandising firm

LONDON - EM.TV, the children's TV merchandising and licensing company, has sold its 65% stake...The holding was sold to a management buyout team at the company. Junior Toys will continue be a licensee of the Muppet Show , which EM.TV acquired last year when it bought the show's creator, the Jim Henson Company. ...

BEHIND THE HEADLINES: Boots gears up for post-RPM competition

, reflexology centres and the TV channel formed with Granada. But as The Observer rolled off ...

Sweden using EU to push for wider children's ad ban

. In Sweden, it has been illegal to aim television advertising at children under the age of 12 since 1991 ... such restrictions -- the 1989 Television Without Frontiers Directive, last revised in 1997 -- is due to be reviewed ... advertising within any children's television programme running for 30 or fewer minutes. However ...

Boots in communications revamp

-launched digital TV and online joint-venture Wellbeing. ...

Vivendi Universal reports 60% rise in net profits

assets -- including film, music, pay-TV, video games, book publishing and internet operations -- was said ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.