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Dockers Europe hires BlueberryFrog

. The new campaign will aim to build the Dockers brand by using non-traditional media, so no TV or print ...

Dorothy Perkins set for TV ad debut

Dorothy Perkins, the women's fashion retailer owned by Arcadia, is launching its first TV ... retail distributor Booker earlier this year. The TV campaign comprises two executions, 'The Wild ... -shoppers. Sharp said that the TV campaign had been inspired by the trial concept. Icelandic fashion group ...

The Screen test - Campaign Screen's international ad picks

of hidden puppeteers. A teaser spot was created to precede the TV and cinema ad, featuring simply a ...

HOTLINE: TV commercials for Uniqlo to run in Japan

Four TV commercials produced by Soul for Uniqlo are to run in the Japanese fashion retailer's home market from the beginning of next month. The films will augment work produced by the company's Japanese agency, Thynos. ...

Euro RSCG lands Stefanel creative account

Stefanel, the Italian fashion company, has appointed Euro RSCG Wnek Gosper to handle its pan-European creative account. The brief includes television, cinema and print across several key European markets. It will be developed from Euro RSCG Wnek Gosper's London office but will not run in the UK ...

Uniqlo to focus on fleece in new ads

campaign, the ads break on TV on November 26, supported by a four-week campaign in glossy magazines ...

PROFILE: Democratic dressing - Dominic Chambers, Marketing director, Uniqlo

to model Uniqlo's wares. To make the TV ads, Soul worked closely with Japanese agency Thynos ...

INCENTIVES: How to cash in on corporate clothes - Promotional garments need to be well made and desirable to have a big impact

through clubs and bars. Likewise, high-profile digital TV stations have used fitted micro ... for the Formula One Grand Prix. "The idea of sponsorship is to gain as much TV coverage as possible. Most ...

Wonderbra launches first TV ad campaign

Wonderbra is to launch a new range of bras on television, in the brand's first foray ... -profile of the novice advertisers to take advantage of the current trough in TV rates. The two 20-second ... and sitcoms with reality TV and runs across all terrestrial commercial broadcasters as well as Sky, UK ...

HOTLINE: Bartle Bogle Hegarty's commercial wins award

Bartle Bogle Hegarty's "twist" commercial for Levi's took the top honour at this week's British Television Advertising Craft Awards. The film also won the best director award for Frank Budgen of Gorgeous Enterprises. Warren Hamilton and Peter Raeburn won the award for the best use of recorded music. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.