20 Dec 2001
| by Claire Billings,
LONDON - AT 50bn deal, which will create a US cable television giant with around 22m subscribers....Communications.
The deal represents a turn of events in the US broadcasting arena, which sees satellite TV ...
.
The EchoStar deal is being opposed by competition authorities because it had been set to create a satellite pay-TV ...
20 Dec 2001
| by JO SMITH, Client services director, The Information House
Driving people to watch yet another game show can't be easy.
Interaction is the key for me - you want to feel involved. That's why
the latest mailing from Challenge TV really works.
Not only do I get to construct something by making up the cardboard box,
but with it sitting next ...
20 Dec 2001
| by GAIL KEMP
looks back on amemorable year for TV ads...pound spent above the line. Marketing's Adwatch, the only column to monitor TV advertising recall ...
% of UK terrestrial television, with the 20 top-scoring brands forming the weekly Adwatch table ...
this year scored 3400 mentions more than its nearest rival, McDonald's. B Q's heavy TV presence kept ...
20 Dec 2001
| by DANIEL ROGERS
experience of the cost side of television.
"I'm also a director of UKTV (BBC's digital venture ...
.5% in the TV market in general, it is starting to
cause problems.
Thompson insists that programme ...
will be less
prone to splurge outside the main channel," says a senior TV
executive.
"He will want ...
20 Dec 2001
Absolute Radio UK, a company formed by a joint venture between
Absolute Radio International, Ulster TV and Eurocast, has launched with
plans to become a 'major force' in UK radio. It is bidding for the East
Midlands FM licence as 106.6 Jump FM.
...
20 Dec 2001
MTV Networks UK is to launch a 5m ad campaign for VH1. The
brand drive aims to impart the channel's positioning 'Music TV that's
not for kids', and intersperses childhood images such as drinking straws
with adult rock 'n' roll iconography such as rolled-up bank notes. The
campaign, created ...
20 Dec 2001
| by RAVI CHANDIRAMANI
and the Netherlands on
TV trailers airing on Eurosport up to its general release on February
15.
The TV ads ...
20 Dec 2001
Q: Which of the following TV commercials do you remember seeing
recently?
Last Account Agency/TV buyer %
week
1 (1) Asda Publicis/Carat 74
2= - Sainsbury's Abbott Mead Vickers BBDO/PHD 71
2= - Nat ...
20 Dec 2001
| by MARK KLEINMAN
-up to market its products more effectively on a global basis.
F1's worldwide TV coverage will be a ...
20 Dec 2001
| by MARK KLEINMAN
which spans post, telephone, internet,
interactive TV and our collector network," added Raywood ...