to remove filtersBRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?
20 Dec 2001 | by SUZY BASHFORD
is constantly evolving like a piece of theatre. - Before spending money on TV campaigns, make better ...
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Sainsbury's puts faith in Oliver as advertising icon
20 Dec 2001
in the North. According to Sainsbury's the research reveals that more people in the North watch Oliver's TV ...
Cheetham Bell lands Matalan brand task
14 Dec 2001 | by JOHN TYLEE
. The campaign will support TV advertising produced by cdp-travissully, which has held the business since 1999 ... and will continue to produce its TV campaigns. The Cheetham Bell appointment will have no effect on us ... position in the downturn. Cdp-travissully's TV ads on the theme of shoppers obsessed with low ...
PRIVATE VIEW: This week BMP DDB's Larry Barker is joined by his comedian Dad Ronnie for a slice of Private View turkey and several crackers
14 Dec 2001 | by LARRY BARKER, the creative director of BMP DDB and RONNIE BARKER, currently resting in Oxford
on my VHS was about an hour and a quarter longer than the one on TV. And, as is often the way, nothing ... clever. When I was editing my TV shows I'd always be asking the director to hold the shot a ... watching most TV commercials it seems that the same thing happens there. My son reliably informs me ...
Safeway launches first hypermarket
13 Dec 2001 | by MARK KLEINMAN
Safeway has unveiled its first hypermarket, with a retail concept designed to support the company's claims to provide the leading supermarket experience in the UK. The 58,000 sq ft store, in Plymouth, Devon, includes Safeway's first electricals department, selling a range of cameras, CDs, TVs ...
Pure Beauty turns to Agency Republic for multi-channel task
07 Dec 2001 | by MATTHEW COWEN
of TV. JWT will produce an above-the-line campaign in early 2002. Media for the Christmas push ...
OPINION: Cowen on ... Marks & Spencer
07 Dec 2001 | by MATTHEW COWEN, matthew.cowen@haynet.com
of the audience are brimful with sherry - this ad might raise the odd smile. In the cold light of a November TV ... the right choice for the UK's middle-class women. Rainey Kelly's TV work - the first ever put together ... of goodwill behind them - if only they can avoid doing something stupid. M&S needs a big TV campaign ...
Oliver to front Sainsbury's Xmas ads
07 Dec 2001
Jamie Oliver has shrugged off recent PR disasters to appear in a new burst of TV advertising for Sainsbury's in the run-up to Christmas. The campaign, through Abbott Mead Vickers BBDO, comes in the wake of research that claimed the celebrity chef is a turn-off for Northern shoppers ...
CLOSE-UP: LIVE ISSUE/REGIONAL STEREOTYPING - Caricatures can cause ads to fall flat if they annoy the viewers
07 Dec 2001 | by MATTHEW COWEN
to Jamie Oliver fronting the brand on TV because Oliver himself is unpopular there. You get the feeling ...
Waterstone's launches Christmas TV ad
06 Dec 2001
Waterstone's is launching its Christmas TV advertising with an animated spot that plays on product promotions and festive imagery. The ad, which airs Friday and runs until Christmas Eve ... of books on sale. Press and point of sale advertising will run in conjunction with the TV campaign. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
