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A row has erupted between Carlton Television and the Radio Advertising Bureau over research ... written to the UK's leading advertisers denouncing an RAB ad that claimed: "A combination of TV and radio is more effective than TV alone." The ad quoted Millward Brown research that claims a shift ...
SMG Television has rebranded its airtime sales arm, TSS, as SMG Television Sales to draw on the brand awareness of its owner, Scottish Media Group. SMG also houses The Herald and The Sunday Herald. ...
MediaArc, the BBC's in-house agency, has created a TV campaign for Wessex Water handling all ... awareness of the brand in the HTV and Meridian regions where the four TV commercials - one 30-second ... himself as a Tai Chi expert. The ten-second versions focus on the company's key services. TV work ...
followed, with ad revenues dwindling by 8.3 per cent and 5.9 per cent respectively. Yet TV seems to have ... .0, Wirtschaftswoche E-Business and Netinvestor - have folded. In TV, RTL and RTL2 are on a winning streak, while Sat.1 and ARD are losing advertisers. TV advertising rates for 2002 have increased only ...
it had brought the commercial TV channel M6 into third place overall with an audience share of 16.5 per cent. Its share of the 15 to 24 age group - usually light TV watchers, especially in primetime ... programmes which flirted with reality TV, but this time we went a step further," says Pascal Clavreux ...
A decade ago, when we moved to a new television audience measurement system, all hell broke ... , at the start of the digital TV era, we're facing a similar, though some would say slightly less dramatic ... of ISBA's TV action group, comments: "The danger is that there could be a step-change in measured ...
The Independent Television Commission and Oftel are seeking lobbying help as they gear up for the creation of communications super regulator Ofcom. An ITC spokeswoman confirmed a number of PA firms have pitched, including Lexington Communications. Most ITC lobbying work is handled in ...
Bcom3 has put its financial backing behind a new interactive digital TV marketing company called ... Interactive TV. The new agency will be dedicated to offering brand owners "best of breed" interactive digital TV marketing services. It will operate globally through the Bcom3 network. Harrison ...
OMD UK has been appointed by the super-club Gatecrasher as its first strategic television ... 's TV director, said: "This is a fantastic opportunity to work with a growing club brand, which has ... ." OMD and Sold Out Advertising will work together on non-TV communications and Harry Monk will create ...
St Luke's has unveiled its first television and cinema work for Tilda to launch a new product, Rizazz. The campaign pokes fun at people who try to keep up a pretence of being busy. The spoof campaign aims to position Rizazz as an ideal product for busy people who would like to eat good food ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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