integrated push using a game called "twang", developed by Graphico and available online and interactive TV ...
that ties in with the 'If Smirnoff made...' television advertising campaign....and excitement of TV can be taken to the individual through the internet." He added: "Consumers aged between 18 ...
magazine will encourage its recipients -- including DJs, journalists and TV presenters -- to talk about ...
it went under in 2001. Flade's achievements in 2002 include an interactive TV campaign for First Direct ...
What are TV programme websites for? Or rather, who are they for? Viewers? Advertisers? Or programme makers and broadcasters? Are they marketing and audience-building devices first and foremost or do ... EastEnders accounts for an awful lot of TV screen time and although it doesn't feature the most complex ...
The members of the digital team, which is run by the head of new-media, John-Paul Edwards, will be moved to the individual brand groups around which the agency structures the rest of its media services including press and TV. "This move will allow a lot more client focus and will help to get digital more ...
TV SEKONDA XS Project: Sekonda XS Client: Julian Pollock, managing director Brief: Encourage ...
-winning radio, TV and print work for Monster.co.uk in 2001. It comes as the online recruitment market weathers ...
's enduring difficulties. After all, its services compete in three main markets - multi-channel TV, telephony ...
Gamer.tv, the internet and television gaming operation, is talking to advertising agencies about...The company, which is owned by TW1, the independent television production arm of IMG Group, has ... in the process of appointing a PR agency. Emma Gervasio, a business development analyst for Gamer.tv, confirmed ... to discussion on that," she said. Gamer.tv appointed Chris Bergstresser, the former vice ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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