of the 'reality TV' format, clips from these home videos were broadcast on a special website, www.ninelives.tv, which attracted 80,000 hits in the timeframe. The campaign also exploited the TV 'makeover' format ... -page spreads in the Argus, and three slots on local TV. At the end of the nine weeks, research showed that a ...
and romances attributed to the site. Visitor numbers reflected the success of TV coverage, so the PR plan ... and 50 TV and radio broadcast pieces respectively. The back bedroom-run site was gaining media coverage ... Reunited had gone live in eight countries with a further four due for imminent launch. With a TV ...
. Particular attention was paid to publicising the site by TV since it was considered the most effective way ... is in discussions with UK broadcasters about a transfer to TV. When Beatwax was hired, the number of registered ...
The Mary-Kate Ashley brand is the number one girl's brand in the US, with a value of $1bn encompassing TV shows, videos, games, books, dolls, health and beauty products and fashion. Built around ... , in conjunction with Carlton TV, installed two occupants. This resulted in global media coverage ...
on Down to Earth, an Earth Summit TV programme broadcast across Africa. In addition, a number of UK MPs ...
As TV viewers around the world were shocked by live pictures of the Twin Towers of New York's World Trade Center collapsing, it became clear that the city, and the world, was facing an unprecedented tragedy. One man emerged during that awful episode as the face and voice of the crisis - Rudolph Giuliani ...
reach of 50 million. Targeting national media, particularly TV, Sinclair Mason used Anneka Rice to front ...
of TV airtime was achieved. Evaluation revealed that the PR launch alone achieved 29 per cent brand ...
publications and news sites, plus a ten-minute slot on BBC TV's Hard Cash and a documentary on Carlton ...
activity such as TV sponsorship. Others are also looking to integrate PR but with other parts ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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