to remove filtersTHE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
integrated push using a game called "twang", developed by Graphico and available online and interactive TV ...
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THE BOOK OF LISTS: The 10 best DM creatives
20 Dec 2002
of creative for Volkswagen, Pedigree, Panasonic and TV Licensing. It is no coincidence that Barraclough has ... 's creatives. However, its Seeboard TV spots are a black mark against him, though the agency's fine Skoda work ...
THE BOOK OF LISTS: The best DM campaigns
20 Dec 2002
of landing the entire Cancer Research TV account. Agency: WWAV Rapp Collins Art director: Stephen ...
Smirnoff targets clubbers in new year push
18 Dec 2002 | by Jennifer Whitehead,
that ties in with the 'If Smirnoff made...' television advertising campaign....and excitement of TV can be taken to the individual through the internet." He added: "Consumers aged between 18 ...
Xbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
magazine will encourage its recipients -- including DJs, journalists and TV presenters -- to talk about ...
O2 calls review of direct marketing
16 Dec 2002 | by Jenny Watts,
using beer-mats, postcards, viewrinals, plasma screens in bars, TV and posters. Its Christmas campaign ...
O2 calls review of direct marketing account
13 Dec 2002 | by JENNY WATTS
using beer-mats, postcards, viewrinals, plasma screens in bars, TV and posters. Its Christmas campaign ...
CRM's impact on the bottom line
12 Dec 2002
of direct mail, TV advertising and the internet. The firm also uses an in-house call centre, where it can ...
AGENCY 2002: Below The Line Agency of the Year - TBWA GGT Direct
12 Dec 2002
International's first UK TV ad campaign, plus government-related wins from the National Blood Service ...
CAP warns about prize draw mailers
11 Dec 2002 | by Claire Billings,
cash award. The mailing from Express Forwarders implies that recipients have won a TV with a retail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
