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Advertising and Children

01 Dec 2002 | by Broadcasting Commission of Ireland

in television ownership; the perceived effect of advertising on households when channelled through children ... . Introduction 2. Advertising and Children 2.1. Focus of present research 2.2. Television viewing patterns 2 ...

Campaign Creative Conference: Advertising versus other Marketing Disciplines

08 Oct 2002 | by Alan McWalter

is an increasingly complex challenge. We face a future of do-it-yourself media. TV Viewing is already spread across ...

Campaign Creative Conference: How to Get Great Work out of Agencies

08 Oct 2002 | by Simon Clift

is an increasingly complex challenge. We face a future of do-it-yourself media. TV Viewing is already spread across ...

Campaign Creative Conference: The Creative Department-No Place for a Woman?

08 Oct 2002 | by Debbie Klein

is an increasingly complex challenge. We face a future of do-it-yourself media. TV Viewing is already spread across ...

Youth Perspective 7: The Importance of Television

26 Sep 2002 | by Alex North

rejection? Alex North looks at the importance of television and the role it plays for todays youth. The attitudes towards the various channels, programmes and TV advertising is examined with a closer look ... talked about subjects and TV programmes; Channel shares; Opinion on adverts and programme sponsorship ...

Youth Perspective 7: Twenty Years of Creating Fame for Levi's

26 Sep 2002 | by Derek Robson

of TV programmes like Big Brother and Pop Idol are testament to this phenomenon. What does this mean ...

Case Study: Tate Modern

01 Aug 2002 | by Brand Council

Tate Modern opened in May 2000 with a dramatic nocturnal launch televised by the BBC. London s first national museum for modern art, Tate Modern is housed in the former Bankside Power Station, which was transformed from a defunct industrial space into a stunning gallery. The former Turbine Hall, running ...

A New Aura for Gold

01 Mar 2002 | by Jane Wentworth

to follow it up with film and TV campaigns. Promotional events and conferences, PR activity, exhibitions ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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