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Asics pushes performance in debut UK television ad

18 Dec 2002 | by Jennifer Whitehead,

LONDON - Sportswear brand Asics has launched its first television advertising in the UK with a campaign that shows a man roadtesting his sports shoes before deciding to buy them.

NEW MEDIA: SPOTLIGHT ON GRANADA SPORT AND INTERACTIVE - Can television shows expect to profit from their websites?

13 Dec 2002 | by ALASDAIR REID

Some programme internet sites are great, while others are tragic.

MEDIA: CHRISTMAS TV SCHEDULES - AN EXPERT'S VIEW. Tune your television to BBC1 on Christmas Eve and leave it that way, Ross Wightman suggests

13 Dec 2002 | by ROSS WIGHTMAN, senior broadcast analyst at PHD, is the opposite of Scrooge. He's managed to gatecrash every Christmas lunch at PHD

Last year's Only Fools and Horses attracted a monumental 21 million turkey-filled viewers. Therefore, it's not going to be hard to predict the top-rating show of this Christmas season: Only Fools and Horses on Christmas Day - a surefire banker.

Classic FM to move ahead with television plans

25 Nov 2002 | by Staff,

LONDON - Classic FM is to move ahead with its plans for a television station with the launch next month of the 24-hour free-to-air Classic FM TV, which will broadcast a populist mix including the likes of The Opera Babes, Bond and John William's 'Star Wars'.

MEDIA BRIEFS: Zip Television conducts survey

21 Nov 2002

Zip Television, the Interactive TV consultancy, is conducting a major survey of marketers attitudes to iTV as an ad medium of the future. Sponsors include the DMA, Sky, Channel 4, and Claritas. The results will be published in Marketing. Anyone wishing to take part in the survey should go to www.ziptelevision.com....

NEW MEDIA: SPOTLIGHT ON INTERACTIVE TELEVISION - Advertisers divided on value of picture-within-picture ads

15 Nov 2002 | by ALASDAIR REID

Can interactive advertising benefit from the newest ad format, Alasdair Reid asks.

MEDIA BRIEFS: Zip Television conducts major survey

14 Nov 2002

Zip Television, the interactive TV consultancy is conducting a major survey of marketers' attitudes to iTV as an advertising medium of the future. Its sponsors include the DMA, Sky, Channel 4, and Claritas. The results will be published in Marketing. Anyone wishing to take part in the survey should...

Gorgeous cleans up at British Television Craft Awards.

08 Nov 2002 | by LISA CAMPBELL

Gorgeous Enterprises swept the board yet again at the British Television Advertising Craft Awards, with Frank Budgen's NSPCC "cartoon" winning Best Crafted Commercial of the Year.

PUBLIC SECT0R BRIEFS: Women in Film and Television hires Ing Media

25 Oct 2002

TV AND FILM: Professional body Women in Film and Television has hired communications agency Ing Media to handle its PR. The agency aims to help promote gender equality in the industry as well as raise the profile of the organisation. It will also help promote the WFTV's annual awards event, taking place...

ITC figures reveal further slump in cable television subscribers

27 Sep 2002 | by JEREMY LEE

Cable television's woes continue with the latest Independent Television Commission report showing that a further 100,000 subscribers cancelled their subscriptions over the last quarter.

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