to remove filtersuDate.com sells to USA Interactive in £93m deal
19 Dec 2002 | by Staff,
of USA Networks, which will create a new movie and television business for the Franco-American media ...
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Animal lovers cry foul over Carphone Warehouse ad
23 Dec 2002 | by Jennifer Whitehead,
's spoof Christmas TV spot that told customers "a phone is for life, not just for Christmas"....owners. However, the Independent Television Commission has rejected the complaints, saying ...
Zenith to handle pan-European media for John Frieda
19 Dec 2002 | by Jennifer Whitehead,
MediaCom and Carat also pitched for the work, which was reviewed after a decision to increase the European media spend in 2003. John Frieda mainly uses television and print at the moment, but is looking at other media options. Zenith Optimedia had been appointed to the £1m John Frieda television work ...
HHCL creates 'turkey tussle' to highlight food safety
19 Dec 2002 | by Jennifer Whitehead,
LONDON - HHCL & Partners is behind a new television advertising campaign that will warn the 10m...the TV remote control. While the turkey wrestles with the man for the remote, a voiceover says: "Every ... television in the run-up to Christmas Day. The ad was created and written by Al Young, and directed ...
Murdoch DirecTV bid signals return of Sky Global chief
19 Dec 2002 | by Staff,
a fresh offer for the US satellite TV firm....rival US satellite TV firm EchoStar. The EchoStar bid failed finally last week after becoming mired ... the Sky Global chief, the unit which includes BSkyB and Star TV in Asia, he was also Murdoch's third ... deals for News Corp, including its acquisitions of Asia's Star TV and the Chris-Craft Industries TV ...
Asics pushes performance in debut UK television ad
18 Dec 2002 | by Jennifer Whitehead,
LONDON - Sportswear brand Asics has launched its first television advertising in the UK with a...The spot was created by Publicis, and was shot in Camden Town, London. Publicis offered to make the television ad for Asics, which will air on MTV, for free. The ad runs for 60 seconds. A man is in a shoe shop, trying on a pair of Asics shoes. As he poses to check out how they look, he runs out of the door ...
RAF aims to motivate in face of Gulf War build-up
18 Dec 2002 | by Jennifer Whitehead,
The new television, radio and press advertising campaign was created by J Walter Thompson and is called "Motivation". It breaks on December 29 and follows on from the last work, which used images of monotonous office life to show that working for the RAF is not a "limited" career. The television campaign ...
Walkers shifts Wotsits into Abbott Mead Vickers
18 Dec 2002 | by Staff,
first tried and failed to launch Cheetos in the UK in 1990. Despite a £5m TV advertising launch ...
Smirnoff targets clubbers in new year push
18 Dec 2002 | by Jennifer Whitehead,
that ties in with the 'If Smirnoff made...' television advertising campaign....and excitement of TV can be taken to the individual through the internet." He added: "Consumers aged between 18 ...
Destiny's Child star Beyonce Knowles signs for Pepsi
17 Dec 2002 | by Staff,
new TV commercials and Pepsi also has the option to sponsor a solo concert tour, which Knowles is considering for 2003. The television spots are to be directed by the renowned film director Spike Lee ... fan of Pepsi's TV ads" for as long as she could remember, will include radio and internet, point ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
