12 Dec 2002
| by Staff,
when it launched a £2.5m Christmas TV campaign that ran throughout the party season followed by a ...
29 Nov 2002
| by Claire Billings,
Kelly, who is also a non-executive director of London Weekend Television, was ousted from Carat in February following a reorganisation that saw Carat merge its Northern and Southern European media operations into a single unit.
He had been chairman and chief executive of Carat Northern Europe since 1990 ...
27 Nov 2002
| by Staff,
Monster.com said last year's advertising during the largest sporting event on US TV was so ...
, when News Corporation's Fox TV sold out with only four days to go as a result of the advertising ...
Disney-owned TV network ABC, which is broadcasting the game this year, is believed to be charging between ...
25 Nov 2002
| by Jennifer Whitehead,
The ads will promote the economic advantages and convenience of living in the North and attempt to counter the prejudices of southerners who think that the North of England is a cultural wasteland.
It builds on successes such as the TV drama 'Cold Feet' and the Commonwealth Games, held in Manchester ...
01 Nov 2002
| by JOHN N FRANK
of mail employees.
Potter used a broadcast on USPS-TV last week to show solidarity with trade unions ...
14 Oct 2002
| by Staff,
television advertising campaign this week with a humorous campaign targeting a thirtysomething audience....The TV campaign represents Rennie's most significant investment in the brand since launch ...
and Peppermint. It is also launching new Rennie Soft Chews.
Other elements include Christmas TV support, Z ...
's TV ad.
If you have an opinion on this or any other issue raised on Brand Republic, join ...
02 Oct 2002
| by Staff,
The ad campaign, which will feature TV, press and direct marketing activity, was created by Havas agency Arnold Worldwide.
The television campaign features the US golf star Phil Mickelson and will be broadcast on cable news and golf programmes. The TV work is backed by an international print campaign, which ...
13 Sep 2002
It was the week where advertising went quiet, as the world paused to remember the first anniversary of the September 11 terrorist attacks on the US.
In America, 9/11 was a virtually advertising-free zone, with television stations broadcasting only children's advertising, to make the day seem as normal ...
13 Sep 2002
to the inherent benefits of its market leading expertise in the measurement and analysis of TV audiences in 26 ...
and satellite viewing, the company has developed a range of channel detection techniques. InfoSys TV software ...
in the US, the UK and Europe's most advanced e-commerce countries. New InfoSysTV modules enhanced TV ...
11 Sep 2002
| by Claire Billings,
The drive runs for six weeks and supports a TV and press campaign, all of which break this week.
The online work targets companies through a number of ads on UK business websites including FT.com, ZDNet and UK Plus, as well as consumer news and sports sites such as The Sun and Sportinglife.
The ads direct ...