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Zenith to handle pan-European media for John Frieda

MediaCom and Carat also pitched for the work, which was reviewed after a decision to increase the European media spend in 2003. John Frieda mainly uses television and print at the moment, but is looking at other media options. Zenith Optimedia had been appointed to the £1m John Frieda television work ...

ADWATCH: Imperial Leather targets women with dream sequence ad

the TV work, which broke on November 10, poster and press ads across 16 leading women's titles. Digerati ...

INTERNATIONAL: Coke hires comms director for Brazil

was in charge of newscasts for the group's broadcaster TV Globo and headed the group's radio chain. He has also been executive director of TV Globo's affiliated station TV Vanguarda. At Coca-Cola, one of his ...

Ad recession forces Martin Smith's shop to shut after a year

creative work and media buying to TV programme making and PR. ...

Analysis: A tough time ahead for tobacco company PROs

for brand-related marketing. TV and radio ads are already banned, while February sees the start of bans ...

BRANDING BRIEFS: Wilkinson Sword launches Man Utd grooming set

position as the club's official grooming partner. The set will be promoted in a ten-second TV ad by J

BRANDING: Clinomyn set to launch Advanced oral care range

, such as those who drink coffee, red wine and cola and eat spicy food. A £1m TV campaign, created by Red Cell ...

Tobacco firms lose appeal on EU 'lights' ban

to standardise the law. The ban on tobacco advertising will cover print, the internet, radio and television ...

Blair tried to extend tobacco ads to please F1 bosses

" to be banned from brand names. F1 is facing a crisis with television audiences for the sport dwindling ...

Beckham paid £2m for Japanese beauty commercials

television viewers will see Beckham promoting Meiji Seika's Almond Choco, which is one of the countries top ... for the star to appear in television ads. The TBC commercial was produced by Hakuhodo. In Japan, the ad ...

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