to remove filtersProfits up at Ten Alps as advertising arm performs well
10 Dec 2002 | by Jennifer Whitehead,
, the television presenter and chairman of Ten Alps, said: "We have substantially boosted our overall revenues over ...
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Xbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
magazine will encourage its recipients -- including DJs, journalists and TV presenters -- to talk about ...
HP raises profile with $400m global ad campaign
18 Nov 2002 | by Staff,
It is the first advertising campaign since Hewlett-Packard and Compaq merged earlier this year, and will run in North America, Europe, Asia and Latin America. Television spots, created by Omnicom Group-owned Goodby Silverstein a second shows how HP has worked with DreamWorks animators to create a new ...
Junk food industry assured of no children's ad ban
18 Nov 2002 | by Jennifer Whitehead,
on the advertising of junk food during children's television programmes, according to reports....to restrict advertising for junk food during children's television, as obesity among young people rises at a dramatic rate. As many as 50 to 60 different food ads will be shown on commercial television during ...
Fallon wins Sony's £70m pan-European advertising
12 Nov 2002 | by Jennifer Whitehead,
. The account will include planning and creative for television, online, radio, newspaper, magazine and outdoor ... & Saatchi's most recent work for Sony included a television campaign featuring the "Blythe" dolls for Sony ...
PRWEEK AWARDS: Product & Promotion - Healthcare: OTC/Consumer
01 Nov 2002
of TV airtime was achieved. Evaluation revealed that the PR launch alone achieved 29 per cent brand ...
Butlins boosts awareness with SMS competition
28 Oct 2002 | by Claire Billings,
with young children through 2m inserts in Take a Break, What's on TV and Woman magazines; door-drops; 1m beer ... on the inserts and door-drops. The competition promotion comes ahead of a TV campaign through Senior King, set ... in the planning of future marketing and promotional activity." The TV ads for the repositioning campaign ...
CAMPAIGNS: Specsavers combats ref abuse issue - Sports/Consumer PR
11 Oct 2002 | by MAJA PAWINSKA
on TV. The long-term deal has already been judged enough of a success for it to be rolled out ...
Gateway dumps US agency days after new ads break
04 Oct 2002 | by Staff,
/Keehn Advertising, less than a week after its latest television advertising for the company broke....controversy earlier in the year with a television campaign shown in the US that featured a talking cow ...
The Big Mac and chips in the machine
17 Sep 2002 | by Gordon MacMillan,
and small compared with TV and films, but it is growing. While few details have been released ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
