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CAMPAIGNS: Consumer PR - Yorks Water bids to brand its tap water

-in with Yorkshire TV to create 'Tap Idols' (Diary, 9 August), a watered-down version of ITV1's Pop Idol show ... Schools hit every BBC TV News broadcast and featured on Radio 1's News Beat, Radio 2's The Jimmy Young ...

CAMPAIGNS: Fundraising breathes life into Centrica - CSR

radio interviews and an item on Meridian TV about an AA member of staff taking part in the New York ...

Band & Brown set to drive British Gas consumer push

stations and watch their local TV station'. The campaign is supported by a regional ad push. Band & Brown ...

August.One secures Total TV ad campaign account

seeks PR support for a 4m TV ad campaign. The new marketing activity follows the merging ... the mergers. 'We wanted an agency capable of coming up with an integrated strategy to augment the TV ... be to turn this around. 'The companies were all media shy, but with the TV advertising campaign ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.