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BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success
09 Aug 2002 | by MARY COWLETT
heights. For example, Coke's current UK TV ad push is recognisably British, featuring an ice-cream van ... of its Windows 95. Industry analysts are concerned that Microsoft's quest to conquer cable TV has stalled, with its set-top-box software failing to make significant in-roads into the European pay-TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
