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STOP PRESS: Asics launches first UK TV campaign

Asics, the Japanese sportwear manufacturer, is launching its first-ever UK TV campaign through

Asics pushes performance in debut UK television ad

LONDON - Sportswear brand Asics has launched its first television advertising in the UK with a...The spot was created by Publicis, and was shot in Camden Town, London. Publicis offered to make the television ad for Asics, which will air on MTV, for free. The ad runs for 60 seconds. A man is in a shoe shop, trying on a pair of Asics shoes. As he poses to check out how they look, he runs out of the door ...

PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

TV SEKONDA XS Project: Sekonda XS Client: Julian Pollock, managing director Brief: Encourage ...

Reebok picks Mediaedge:cia for UK and French media accounts

and Ireland. Naked extended Lowe's "escape the sofa" TV campaign into a series of urban events called Reebok ...

Reebok picks Mediaedge:cia for France and UK

. Naked extended Lowe's "escape the sofa" TV campaign into a series of urban events called Reebok Sofa ...

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

to Steven Berkoff, means that TV is evolving. Although not into anything we haven't seen before. Ever since John Cleese walked into a pub and complained to the barman that the BBC wasn't worth the cost of his TV ... to be profound, or change the way kids eat, or how Londoners think, or how I view television. It's just a well ...

CAMPAIGN MEDIA AWARDS: The Hallmark Channel Award - Best Fashion, Beauty and Healthcare Campaign - Elle Macpherson

dominated the market for people looking to give up smoking. MediaCom opted out of the usual TV-only route favoured by the more dominant brands and got into the mindset of the quitter. By creating interactive TV ...

H Samuel launches first ad push in five years

up the pre-Christmas radio campaign with TV ads in the new year. If you have an opinion ...

PRIVATE VIEW: James Lowther, the chairman of M&C Saatchi

Aboud Production company: Union Exposure: Satellite and national TV WEETABIX Project: Weetabix ... : Satellite and national TV NIKE EUROPE Project: "Streams" and "puddles" Clients: Paulo Tubito, brand ... : Selected European TV SHEPHERD NEAME Project: Spitfire TV Client: Mark McJennett, sales and marketing ...

OPINION: Mills on ... Nike

'd rather sit through 27 consecutive media agency presentations on TV optimisation strategies than go ...

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