19 Dec 2002
Asics, the Japanese sportwear manufacturer, is launching its first-ever UK TV campaign through
18 Dec 2002
| by Jennifer Whitehead,
LONDON - Sportswear brand Asics has launched its first television advertising in the UK with a...The spot was created by Publicis, and was shot in Camden Town, London. Publicis offered to make the television ad for Asics, which will air on MTV, for free.
The ad runs for 60 seconds. A man is in a shoe shop, trying on a pair of Asics shoes. As he poses to check out how they look, he runs out of the door ...
13 Dec 2002
TV
SEKONDA XS
Project: Sekonda XS
Client: Julian Pollock, managing director
Brief: Encourage ...
06 Dec 2002
| by JEREMY LEE
and Ireland.
Naked extended Lowe's "escape the sofa" TV campaign into a series of urban events called Reebok ...
05 Dec 2002
| by Jeremy Lee,
.
Naked extended Lowe's "escape the sofa" TV campaign into a series of urban events called Reebok Sofa ...
29 Nov 2002
to Steven Berkoff, means that TV is evolving. Although not into anything we haven't seen before. Ever since John Cleese walked into a pub and complained to the barman that the BBC wasn't worth the cost of his TV ...
to be profound, or change the way kids eat, or how Londoners think, or how I view television. It's just a well ...
29 Nov 2002
dominated the market for people looking to give up smoking. MediaCom opted out of the usual TV-only route favoured by the more dominant brands and got into the mindset of the quitter. By creating interactive TV ...
27 Nov 2002
| by Claire Billings,
up the pre-Christmas radio campaign with TV ads in the new year.
If you have an opinion ...
15 Nov 2002
Aboud
Production company: Union
Exposure: Satellite and national TV
WEETABIX
Project: Weetabix ...
: Satellite and national TV
NIKE EUROPE
Project: "Streams" and "puddles"
Clients: Paulo Tubito, brand ...
: Selected European TV
SHEPHERD NEAME
Project: Spitfire TV
Client: Mark McJennett, sales and marketing ...
15 Nov 2002
| by DOMINIC MILLS, dominic.mills@haynet.com
'd rather sit through 27 consecutive media agency presentations on TV optimisation strategies than go ...