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PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

TV SEKONDA XS Project: Sekonda XS Client: Julian Pollock, managing director Brief: Encourage ...

STOP PRESS: Latest Phones4u ad banned from TV

it was banned from TV. In the ad, created by CheethamBellJWT, an embarrassed vet shoves his mobile up a cow

OPINION: Mills on ... Carphone Warehouse

is to run a TV ad for the key Christmas selling season comparing the purchase of a phone with that of buying ... outrage (well, OK, 58 complaints so far) to the Independent Television Commission from outraged animal ...

WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?

and sell media space because of Independent Television Commission regulations. Instead, we work on creative ... it, that encompasses everything from stationery and business cards to print and television ...

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - BEST INTERACTIVE - BLM MEDIA FOR DOMINO'S PIZZA

Domino's Pizza has invested heavily in multichannel TV. It sponsored The Simpsons on Sky One ... transactional interactive TV campaigns on Sky in 2000. The strategy has created a point of difference ... investing in terrestrial TV to promote its new HeatWave technology. Media buying has combined multichannel ...

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - SAINSBURY'S

spokesman and the focus of the TV campaign. Since the campaign broke in June 2000, 41 different executions ... on Sainsbury's business TV network to talk about new projects and is used in local and recruitment advertising. Research has shown the ads inspire primary and secondary shoppers and have helped introduce new foods. TV ...

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - WAITROSE

2001, the budget was increased to include TV, with ads screened during documentaries and natural history shows. The cost of TV media was more than comfortably exceeded by incremental revenue. The short ...

MCBD creates a countdown to Christmas for Thorntons

the television work. Media was planned by MCBD and bought by Starcom Motive, which won the account in August from PHD. MCBD's media director, Hal Pearson, commented: "Using TV alongside radio gives the campaign a ...

CAMPAIGN MEDIA AWARDS: The News Group Newspapers Award - Best Retail and Home Shopping Campaign - McDonald's

McDonald's sponsored the Virgin Radio Breakfast Show and also had an online presence with banners and e-mail promotions linking to Virgin's subscriber base. Almost 5,000 vouchers for breakfast food were downloaded. McDonald's also used Metro every Friday on the sports page to target young men, and TV ...

H Samuel launches first ad push in five years

up the pre-Christmas radio campaign with TV ads in the new year. If you have an opinion ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.