a true brand experience to our customers." TAG Heuer's marketing has recently centred on its TV ...
The campaign, by Publicis Dialog, enabled viewers to choose the next step for a teenager struggling with homelessness, using interactive technology. Viewers could make donations via their remote, with the amount then added to their digital TV bill. The DMA presented 32 Gold awards, with Harrison Troughton ...
. Joshua is an integrated agency. Its TV advertising work for Zurich, which featured flying pigs, is a case ... , that the agency was asked to use the concept to create the TV advertising. Of 50 Royal Mail roster agencies ...
Awards. They picked up a gold in the multimedia category for work on TV Licensing and a silver for their student TV licensing campaign in the acquisition section. They were also part of the team that won ...
Wega widescreen TV and DVD sets via a text-to-win code or postal entry. Text entrants are sent a ...
as petrol cars but are cheaper to run. The pack, which continued the theme established by BMP's TV campaign ... with creating a below-the-line piece to accompany WCRS's spectacular Terminator-style TV execution. Rather than ...
LONDON – The YMCA is testing a direct response TV campaign through WWAV Rapp Collins to promote
The meals will complement Slimfast's portfolio of bars, cereals, soups and snacks. Joshua has been briefed to create direct marketing activity for the launch, which will support a TV ad campaign by Grey London. DM activity will commence in the new year and will use the Jigsaw consortium's database ...
Publicis has won the Grand Prix at the Direct Marketing Association awards for its interactive TV
with the Royal Mail, for a response-driven interactive TV campaign for the Depaul Trust....to their digital TV bill. Adam Crozier, chair of judges and chief executive of Royal Mail, said: "The view of all ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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