to remove filtersTHE BOOK OF LISTS: The 10 best radio shows
19 Dec 2003
is clearly good at picking a winner. As Gervais' TV fame has spread, so his Saturday afternoon radio show ...
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THE BOOK OF LISTS: The 10 most complained about ads
19 Dec 2003
of being the most complained-about British TV ad of all time. Viewers claimed the Abbott Mead Vickers BBDO.... Renault Megane A television spot by Publicis for the Renault Megane in which the line "shaking that ass ... it after a TV commercial featuring tracksuited chimps and the line: "Because you pay peanuts we give you ... . 9. Lil-lets The ITC threw out 161 complaints that the TV commercials for Lil-lets featuring Merv ...
THE BOOK OF LISTS: The 10 best media buyers (and their hairstyles)
19 Dec 2003
is desperately sincere at MediaCom), just about everyone in the television marketplace has been saying ... , the head of TV at ZenithOptimedia, but one thing is holding him back. The consensus in the industry has ...
THE BOOK OF LISTS: The 10 best print launches
19 Dec 2003
targeting women who would rather trot off to Rome for the weekend than go clubbing. Supported by TV ...
THE BOOK OF LISTS: The 10 best international TV ads
19 Dec 2003
1. Ikea - 'lamp' : This original and memorable ad trounced Honda "cog" to scoop the Grand Prix at Cannes. A lamp is dumped outside in the harsh elements and spies its new replacement through a window. The sentimental music plucks at your heartstrings and you can't help but feel sorry it. Then a Scandinavian...
THE BOOK OF LISTS: The 10 best UK TV commercials
19 Dec 2003
1. Honda: A commercial that has courted equal doses of controversy and praise, "cog" is a tour de force of production skill and creativity. Provenance of the idea aside (who else thought of adapting the short film for a car manufacturer?), this is an exquisite spot that pushed the envelope for car...
THE BOOK OF LISTS: The 10 Top-rating UK TV programmes
16 Dec 2003
-listers and plastic crocs, I'm a Celebrity ... hit the "TV that's so crap it's cool to say you watch it" mark ... 's not on the TV much, is she? 7. Billy Elliot. BBC1, Wednesday 1 January. TVR: 22.8 Where is this free ... , switched off the TV, turned to their young sons and said: "If I ever catch you ballet dancing ..."? 8. A ...
THE BOOK OF LISTS: The 10 Best SMS campaigns
16 Dec 2003
to consumer's mobiles, as well as the standard range of prizes such as TVs. 3. Tango Game On Tango ... an SMS-response campaign for Ariel Quickwash that tied in with a television campaign. Text ... as avante-garde FMCG. 5. Big Brother 4 The mileage may be running low on Big Brother as a television ...
THE BOOK OF LISTS: The 10 Best viral campaigns
16 Dec 2003
pieces of tactical marketing of the year. In any medium. Originally intended as a television ad until ... An endearing ad by BMP DDB that would have been a nice television execution but for the client being a bit ... was shown on television at the Superbowl but, outside the US, Tate was only seen through the viral ...
THE BOOK OF LISTS: The 10 Sports heroes who should've known better
16 Dec 2003
1. Andre Agassi and Steffi Graf, T-Mobile Is there a worse ad on television than this pan-European monstrosity by Saatchi Saatchi? Probably not. Andre Agassi looks extremely uncomfortable playing out a dated ... -whelmed. If the unconvincing TV slot wasn't bad enough, the press execution (with the long-haired one half-naked and covered ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
