to remove filtersExpedia European marketer Shaw in shock departure
18 Dec 2003 | by Ben Carter,
the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany. While ...
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Post Office set for ad boycott of MoS over rural closures
18 Dec 2003 | by Mark Kleinman,
closures on rural communities. The £10m activity includes TV, radio, press, in-branch and online material ... of computer-generated ants interacting with Post Office customers. TV spots focuses on the travel, motoring ...
TAG Heuer aims for loyalty with relationship drive
18 Dec 2003 | by Alexandra Jardine,
a true brand experience to our customers." TAG Heuer's marketing has recently centred on its TV ...
Alan Whicker to star in TV ad campaign
18 Dec 2003
Alan Whicker, the presenter of iconic TV travel show Whicker's World, is the star of a TV ad
STOP PRESS: Papa John's tests first TV campaign
18 Dec 2003
Papa John's, the pizza delivery chain, is testing its first TV campaign in the UK in the Tyne Tees
Standard Life set for TV debut with ITV drama tie-up
18 Dec 2003
Standard Life is to use TV sponsorship for the first time in a seven-figure deal with three major...Agency - will feature viewers engaging in activities they like while watching TV. The deal was negotiated ...
DIRECT BRIEF: YMCA tests direct response TV ads
18 Dec 2003
The YMCA is testing direct response TV ads to promote the long-term benefits of regular giving
ADWATCH: The weekly analysis of advertisement recall
18 Dec 2003
Q: Which of the following TV commercials do you remember seeing recently?...Last Account Agency/TV buyer % week 1 (3) Argos Euro RSCG Wnek Gosper Partners/MindShare 79 2 (1) B Q J Walter Thompson/ZenithOptimedia 71 3 (5) Currys M C Saatchi/Walker Media ...
UEFA gears up to land Champions League sponsors
18 Dec 2003
UEFA, the European football governing body, is putting the sponsorship and TV rights...and because of dwindling TV audiences. UEFA's director of marketing and professional football, Lars ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
