to remove filtersCRISIS MANAGEMENT: Ready For Action
28 Nov 2003 | by Adam Hill
at the Royal Mail decided to vote with their feet. Elsewhere, a BBC TV journalist working undercover ...
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Comic TV spots launch new Beechams throat lozenges
01 Dec 2003 | by Staff,
LONDON - A TV campaign by Grey London launches GlaxoSmithKline’s Beechams Max Strength lozenges...The three 10-second executions feature extreme situations where a sore throat could prove life-threatening. In one a lumberjack tries to warn of a falling tree, another has a parachutist stuck up a tree unable to call for help, while the third sees a waiter dragged off by a monster. The national TV campaign ...
Emma Bunton joins stars for M&S Christmas panto ad
03 Nov 2003 | by Jennifer Whitehead,
, marketing director at Marks & Spencer, said: "The television ad has become an eagerly anticipated event from ...
CNN gets more financial execs than other news TV
17 Oct 2003 | by Jennifer Whitehead,
LONDON - CNN International has the biggest audience of financial executives of all the international news channels, in Europe and on a global basis.
FedEx targets Bafta members with DVD mailing
30 Sep 2003 | by Claire Billings,
The mailing, devised by full-service marketing agency CWA, contains a mock DVD about a FedEx courier who is fanatical about carrying out his deliveries. It was sent out to the Bafta mailing list of film and TV industry professionals. The DVD box contains a mock disk, which carries details of a free ...
Financial Times and CNN first choice for opinion leaders
26 Sep 2003 | by Josh Brooks,
LONDON - The Financial Times and CNN have been confirmed as the newspaper and TV station of choice
Euro RSCG buys UK's largest independent health agency
18 Sep 2003 | by Jennifer Whitehead,
on television. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
Boots moves ahead with a revamp of loyalty card
10 Sep 2003 | by Staff,
£3m through-the-line campaign including outdoor, radio, sponsorship, DM and TV campaign ...
Superbrands case studies: Anadin
29 Aug 2003
television campaign for Anadin Ultra. The campaign avoided the scientific angle taken by some other brands ... . The commercials formed part of a £6m television push which launched in December 2001 with Locker Room ... revealed a 40% growth in consumers considering Anadin as a brand I might buy. In addition to television ...
Monster appoints Deutsch to $30m US advertising brief
11 Jul 2003 | by Staff,
The account, believed to be worth around $30m (£18.4m), is for print, TV, radio and online advertising. Deutsch is understood to have beaten Publicis Groupe's Saatchi & Saatchi, which created the "the voices" TV campaign for the brand in the UK, and Omnicom-owned DDB in the final round ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
