Standard Life is to use TV sponsorship for the first time in a seven-figure deal with three major...Agency - will feature viewers engaging in activities they like while watching TV. The deal was negotiated ...
TV spend and a theme that seems to have been running forever. But 2003 saw one big change ... into J Walter Thompson, with its first campaign launching in September. The TV work - about 100 films ... the charm of the moustached runners, it was an Adwatch winner. The TV onslaught, created by Partners BDDH ...
Awards. They picked up a gold in the multimedia category for work on TV Licensing and a silver for their student TV licensing campaign in the acquisition section. They were also part of the team that won ...
cent to 428 million at constant prices while spending on TV dropped 4.1 per cent to 847 million ... is turning as the European football championships are expected to drive up TV revenue by 4 per cent next year and ITV faces a healthier future having arrested its loss of viewing share from the pay-TV sector ...
its rebranding as Abbey. The 40-second television commercial and supporting press campaign introduced ...
, once a consistent spender on TV and posters, is said to be putting 3 million behind a relaunch.
for the AA's Roadside Recovery service was led by a direct-response TV ad entitled "crammed". This followed ...
to do, and what we did in our previous television campaign, but in a different way, is show that we ... Family: Married, two teenage sons Favourite ad: Changes all the time, currently the Foster's TV ...
doesn't reflect any underlying economic performance - it's more a case of declining TV audiences (thus ... growth, it concludes that the figures for TV are likeliest, market by market, to be most in line ... between the emotive power of the medium and its limited ability to deliver inventory. TV, though ...
in part to the high-profile TV ad campaign starring Michael Winner - the same could not be said of its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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