to remove filtersEuropean Union focuses on discrimination in the workplace
18 Dec 2003
Consulta's London office, which opened this week and will act as its network centre for artwork, TV
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DIRECT BRIEF: YMCA tests direct response TV ads
18 Dec 2003
The YMCA is testing direct response TV ads to promote the long-term benefits of regular giving
DIRECT: Depaul Trust nets DMA's Grand Prix for DRTV activity
18 Dec 2003
The campaign, by Publicis Dialog, enabled viewers to choose the next step for a teenager struggling with homelessness, using interactive technology. Viewers could make donations via their remote, with the amount then added to their digital TV bill. The DMA presented 32 Gold awards, with Harrison Troughton ...
BSkyB loses monopoly on Premier League in EU deal
17 Dec 2003 | by Claire Billings,
LONDON - BSkyB's monopoly on the live TV rights to Premier League football has been broken...time in the history of the Premier League, free-to-air TV will have a realistic opportunity to show ...
US planned to avoid media gaffe with capture of Saddam
15 Dec 2003 | by Gordon MacMillan,
The news was revealed globally yesterday morning, with video images of a scruffy former dictator undergoing medical checks, designed to convince doubtful Arabs that the former Iraqi leader was safely in the hands of coalition forces. Getting the story quickly on to television was seen as central to the media ...
YMCA tests DRTV through WWAV for homeless drive
15 Dec 2003 | by Claire Billings,
LONDON – The YMCA is testing a direct response TV campaign through WWAV Rapp Collins to promote
DfES gremlins banned from daytime TV for scaring kids
12 Dec 2003 | by Claire Billings,
LONDON – Government television ads aimed at boosting levels of adult literacy have been hit...The campaign, developed by St Luke's for the Department for Education and Skills, has been running since August. In the ads, the gremlins taunt and tease adults who have been shown up for having gaps in their education. The problem with the ads is that they began appearing during daytime TV and were watched by small ...
WORLD: STUART ELLIOTT IN AMERICA
12 Dec 2003 | by Stuart Elliott is the advertising columnist at The New York Times
on TV election-night maps. Now there are signs that the country's media, long loath to appear...The trend was kicked off by the clearly Republican tilt of the Fox News Channel, the cable TV network owned by Rupert Murdoch that proclaims it is "fair and balanced" - as fair as James Murdoch's ascension at BSkyB and as balanced as Paris Hilton's chequebook. As CNN, the Time Warner cable network ...
PRIVATE VIEW: Damon Collins, the creative director at Lowe
12 Dec 2003
Production company: Sumo Dojo Exposure: National TV ADIDAS Project: Adidas UK Client: Nick Craggs ... Robinson Production company: Quiet Storm Films Exposure: National TV BARNARDO'S Project: Barnardo ...
TOP PERFORMERS OF 2003: AGENCY OF THE YEAR - BBH
12 Dec 2003
offerings for Parker Pens, Ginsters, Barnardo's and Paddy Power were impressive, and the agency's sole TV ... . And the ability of the head of TV, Francis Royle, and the new-business director, Richard Exxon, shows that BBH ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
