to remove filtersSTOP PRESS: Papa John's tests first TV campaign
18 Dec 2003
Papa John's, the pizza delivery chain, is testing its first TV campaign in the UK in the Tyne Tees
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Expedia European marketer Shaw in shock departure
18 Dec 2003 | by Ben Carter,
the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany. While ...
MEDIA: BBC hails rise in Freeview households
18 Dec 2003 | by Poppy Brech
of all UK households now have access to digital television. Ilse Howling, the BBC's head of digital ... way of getting extra TV without having to subscribe. She attributes the current sales uplift ... 's digital TV channels and their availability on all digital TV platforms. The latest work has resulted ...
ADWATCH: M&S backs range of Christmas goodies with star appeal
18 Dec 2003 | by Sam Solley
called 'Once Upon A Christmas'. Singer Emma Bunton plays a Cinderella figure wearing lingerie, while TV ... until Christmas Eve. In-store media accompanies the TV ads. Media buying and planning is by Walker Media. Due to the growing relevance of satellite and digital channels to UK television advertising, Adwatch ...
MEDIA: IKEA prepares to make debut on cinema screens
18 Dec 2003
The flatpack specialist has struck a deal with Carlton Screen Advertising to show 40-second ads from its current 'Unlimited possibilities' TV campaign. The work, created by Karmarama, has been showing on TV since November and demonstrates how a visit to IKEA can lead to a wide range of decorating ...
ADWATCH STARS OF 2003
18 Dec 2003 | by Gail Kemp
TV spend and a theme that seems to have been running forever. But 2003 saw one big change ... into J Walter Thompson, with its first campaign launching in September. The TV work - about 100 films ... the charm of the moustached runners, it was an Adwatch winner. The TV onslaught, created by Partners BDDH ...
Soul develops two more neighbour-envy TV commercials for Harveys
12 Dec 2003 | by Rachel Gardner
The campaign, which aims to differentiate Harveys from its closest rivals Courts and DFS, creates comedy around the experience of having envious neighbours. In the first 30-second TV spot, "loo", a woman accidentally on purpose directs her neighbour into the dining room rather than the toilet so she ...
Harrods shuns Leagas Delaney for Euro and O&M
12 Dec 2003 | by Rachel Gardner
unveil a television and radio campaign for the luxury retailer in time for the January sales. Its new ...
Harrods shuns Leagas Delaney for Euro and O&M
11 Dec 2003 | by Rachel Gardner,
gave the go-ahead to formalise talks for a competitive pitch. Euro RSCG will now unveil a television ...
MEDIA: Burger King signs up to exclusive Emap TV deal
11 Dec 2003 | by Poppy Brech
-food advertiser on its music TV station The Hits, as part of the channel's exclusive category sales strategy....to editorial content". Burger King courted controversy recently when a TV ad for its Pepperjack Stack ... domestic violence. The Independent Television Commission rejected the complaints. The Hits is available ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
