Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004 ... was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ... as Smash Hits, Sneak, Mizz and Heat. TV coverage included Liquid News, Sky News, MTV, GMTV, London Tonight ...



