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Consumer PR: Targeting the next generation

chunk of their budget on this audience. More than half of Haribo's ads are run during children's TV ... Frosties Earn Your Stripes campaign covers TV advertising, promotions and PR. The most recent advertising ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004 ... was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ... as Smash Hits, Sneak, Mizz and Heat. TV coverage included Liquid News, Sky News, MTV, GMTV, London Tonight ...

Media Analysis: Tabloids crank up celebrity stakes

is interested in celebrities.' How does your coverage differ from rivals? 'We tend to shy away from reality-TV ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.